Brand Manager

Status Staffing; Gauteng; On-site; ZAR 335,000 - 391,000; Full time

Job summary

Status Staffing in Gauteng seeks a Brand Manager to lead strategy, campaigns, and product launches within the Brand Management/Marketing sector. The role requires 3–5 years in marketing or brand management, with at least 2 years in a Brand Manager position, and a passion for pets and animal welfare.

You will manage campaigns, budgets, and stakeholder relationships, travel nationally, and work extended hours during promotions and events. A relevant degree and industry experience are essential.

Qualifications

• Bachelor’s Degree in Marketing or related field.
• Postgraduate qualification advantageous.
• Professional marketing certification advantageous.
• 3–5 years’ experience in marketing or brand management; min 2 years in Brand Manager role.
• Experience managing marketing campaigns and budgets; FMCG/retail exposure preferred.

Responsibilities

• Develop and execute annual brand plans aligned with business objectives.
• Define and maintain brand positioning, identity and value proposition.
• Monitor brand performance and recommend improvements.
• Ensure consistent brand messaging across all touchpoints; manage portfolio and product positioning.
• Plan and execute integrated marketing campaigns; coordinate advertising, digital marketing and events.
• Collaborate with agencies and media partners; evaluate ROI of campaigns.
• Conduct market research and monitor consumer trends to inform strategy.
• Collaborate with product teams on launches and go-to-market plans.
• Manage budgets; track spending and ROI; report to senior management.

Skills

Brand management

Campaign management

Budget management

FMCG exposure

Pet industry exposure

Social media management

Education

Bachelor’s Degree in Marketing

Postgraduate qualification

Professional marketing certification

Job description

A recent professional profile photo is to accompany your application

EMPLOYMENT TYPE: Permanent

SECTOR: Brand Management / Marketing

BASIC SALARY: R30 000 – R35 000 depending on experience

START DATE: A.S.A.P

REQUIREMENTS

• Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
• Postgraduate qualification will be advantageous.
• Professional marketing certification will be advantageous.
• 3–5 years’ experience in marketing or brand management.
• Minimum of 2 years’ experience in a Brand Manager role.
• Proven experience managing marketing campaigns and budgets.
• Experience within the FMCG, manufacturing, retail, consumer goods, or a related industry.
• Demonstrated track record of driving brand growth and increasing market share.
• Experience managing social media platforms, including Instagram, Facebook, and other relevant channels.
• Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry will be highly advantageous.
• A genuine passion for pets, animal welfare, and the pet care industry.
• Valid driver’s license and reliable personal transport.
• Willingness and ability to travel nationally as required.
• Flexibility to work extended or irregular hours to support promotions, product launches, trade shows, customer events, and retail activations.
• Availability to work selected weekends and public holidays during major promotional campaigns, exhibitions, and events.
• Ability to actively represent and embody the company’s values and “live the brand” both internally and externally.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse stakeholders, including customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers.

DUTIES

Brand Strategy & Management

• Develop and execute annual brand plans aligned with business objectives.
• Define and maintain brand positioning, identity, and value proposition.
• Monitor brand performance and recommend improvements.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage brand architecture, product portfolios, and product positioning.

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns.
• Coordinate advertising, digital marketing, promotions, sponsorships, and events.
• Collaborate closely with creative agencies and media partners.
• Evaluate campaign effectiveness and return on investment (ROI).

Market Research & Consumer Insights

• Conduct market research and competitor analysis.
• Monitor consumer trends and evolving customer needs.
• Use customer insights to inform brand strategy and product development.
• Track brand health metrics and customer perceptions.

Product & Innovation Support

• Collaborate with product development teams on new product launches.
• Develop go-to-market strategies for new products.
• Support packaging, pricing, and promotional decisions.
• Manage product lifecycle activities.

Budget Management

• Prepare and manage annual brand budgets.
• Monitor expenditure and ensure the efficient allocation of resources.
• Track returns on marketing investments.

Stakeholder Management

• Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams.
• Manage relationships with external agencies, suppliers, and media partners.
• Present brand performance reports to senior management.

Performance Measurement

• Monitor and report on key performance indicators (KPIs), including:
  • Brand awareness.
  • Market share.
  • Sales growth.
  • Customer engagement.
  • Campaign return on investment (ROI).
  • Customer retention.

HOURS

• Monday to Friday: 08:00 – 17:00