Brand Manager, FMCG & Pet Care Growth

Status Staffing; South Africa; On-site; ZAR 335,000 - 391,000; Full time

Job summary

Status Staffing seeks a Brand Manager for Modderfontein, Gauteng. A Bachelor’s Degree in Marketing, Business Management, Communications, or a related field is required, with postgraduate qualification advantageous.

3–5 years’ experience in marketing or brand management, including at least 2 years in a Brand Manager role, with proven campaign and budget management. You will drive brand growth in FMCG/related industries, manage campaigns and budgets, and engage stakeholders.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
• Postgraduate qualification will be advantageous.
• Professional marketing certification will be advantageous.
• 3–5 years’ experience in marketing or brand management.
• Minimum of 2 years’ experience in a Brand Manager role.
• Proven experience managing marketing campaigns and budgets.
• Experience within FMCG, manufacturing, retail, consumer goods, or a related industry.
• Demonstrated track record of driving brand growth and increasing market share.
• Experience managing social media platforms, including Instagram, Facebook, and other relevant channels.
• Previous experience in the pet food, pet care, animal health, veterinary, or broader pet industry will be highly advantageous.
• A genuine passion for pets, animal welfare, and the pet care industry.
• Valid driver’s license and reliable personal transport.
• Willingness and ability to travel nationally as required.
• Flexibility to work extended or irregular hours to support promotions, product launches, trade shows, customer events, and retail activations.
• Availability to work selected weekends and public holidays during major promotional campaigns, exhibitions, and events.
• Ability to actively represent and embody the company’s values and “live the brand” both internally and externally.
• Strong interpersonal and communication skills, with the ability to engage effectively with diverse stakeholders, including customers, retailers, distributors, veterinarians, breeders, pet specialty stores, and consumers.

Responsibilities

• Develop and execute annual brand plans aligned with business objectives.
• Define and maintain brand positioning, identity, and value proposition.
• Monitor brand performance and recommend improvements.
• Ensure consistent brand messaging across all customer touchpoints.
• Manage brand architecture, product portfolios, and product positioning.
• Plan and execute integrated marketing campaigns.
• Coordinate advertising, digital marketing, promotions, sponsorships, and events.
• Collaborate closely with creative agencies and media partners.
• Evaluate campaign effectiveness and return on investment (ROI).
• Conduct market research and competitor analysis.
• Monitor consumer trends and evolving customer needs.
• Use customer insights to inform brand strategy and product development.
• Track brand health metrics and customer perceptions.
• Collaborate with product development teams on new product launches.
• Develop go-to-market strategies for new products.
• Support packaging, pricing, and promotional decisions.
• Manage product lifecycle activities.
• Prepare and manage annual brand budgets.
• Monitor expenditure and ensure the efficient allocation of resources.
• Track returns on marketing investments.
• Work closely with Sales, Product Development, Supply Chain, Finance, and Operations teams.
• Manage relationships with external agencies, suppliers, and media partners.
• Present brand performance reports to senior management.
• Monitor and report on key performance indicators (KPIs), including: Brand awareness, Market share, Sales growth, Customer engagement, Campaign ROI, Customer retention.

Skills

Brand management

Campaign management

Budget management

Stakeholder engagement

Communication skills

Pet industry knowledge

Social media management

Education

Bachelor's degree in Marketing

Postgraduate qualification

Professional marketing certification

Job description

Status Staffing seeks a Brand Manager for Modderfontein, Gauteng. A Bachelor’s Degree in Marketing, Business Management, Communications, or a related field is required, with postgraduate qualification advantageous.

3–5 years’ experience in marketing or brand management, including at least 2 years in a Brand Manager role, with proven campaign and budget management. You will drive brand growth in FMCG/related industries, manage campaigns and budgets, and engage stakeholders.