Brand Growth Lead, Cosmetics (SA)

The Prestige Cosmetics Group; Cape Town; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

The Prestige Cosmetics Group in Cape Town is seeking an accomplished Brand & Marketing Lead to drive the SA brand strategy, balance global guidance with local execution, and grow market share. You will oversee budgets, pricing, inventory, and PR, while collaborating with retailers and stakeholders to maximise brand exposure.

Ideal candidates have at least five years in cosmetics marketing, strong strategic and operational capabilities, and business acumen to deliver ROI in a dynamic market.

Qualifications

• 5 years relevant experience in the cosmetics industry.

Responsibilities

• Develop, communicate and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeous in the market.
• Custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Formulation of brand strategy and long-term growth plans.
• Analysis of brand strategy and performance and effect changes as needed.
• Using historical performance, set and achieve annual wholesale budgets for the brands and formulate plans to alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team.
• Adapt global strategies to suit the SA market and to meet retailer expectations.
• Regular business reviews to ascertain challenges and opportunities.
• Monitor retail prices to ensure competitiveness while monitoring ex works and forex trends and formulating strategies to manage pricing.
• Distribution management and review to ensure doors deliver ROI by reaching minimum turnover levels.
• Inventory management to ensure stock levels meet brand and organisational requirements, including accurate promotional forecasting.
• Brand reporting.
• Build and maintain strong relationships with stakeholders to ensure full support of the brand in the market.
• Coordinate and implement PR activity to gain maximum exposure for the brand.
• Manage marketing budget, A&P spend and ensure ROI and profitability across retailers.

Skills

Brand management

Marketing concepts

Proactivity

Adaptability

Multitasking

Interpersonal skills

Business acumen

Job description

The Prestige Cosmetics Group in Cape Town is seeking an accomplished Brand & Marketing Lead to drive the SA brand strategy, balance global guidance with local execution, and grow market share. You will oversee budgets, pricing, inventory, and PR, while collaborating with retailers and stakeholders to maximise brand exposure.

Ideal candidates have at least five years in cosmetics marketing, strong strategic and operational capabilities, and business acumen to deliver ROI in a dynamic market.