Brand Manager

The Prestige Cosmetics Group; Cape Town; On-site; ZAR 700,000 - 1,000,000; Full time

Job summary

The Prestige Cosmetics Group in Cape Town is seeking an accomplished Brand & Marketing Lead to drive the SA brand strategy, balance global guidance with local execution, and grow market share. You will oversee budgets, pricing, inventory, and PR, while collaborating with retailers and stakeholders to maximise brand exposure.

Ideal candidates have at least five years in cosmetics marketing, strong strategic and operational capabilities, and business acumen to deliver ROI in a dynamic market.

Qualifications

• 5 years relevant experience in the cosmetics industry.

Responsibilities

• Develop, communicate and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeous in the market.
• Custodian of the brand image in SA and must maintain brand equity and brand integrity at all times.
• Formulation of brand strategy and long-term growth plans.
• Analysis of brand strategy and performance and effect changes as needed.
• Using historical performance, set and achieve annual wholesale budgets for the brands and formulate plans to alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team.
• Adapt global strategies to suit the SA market and to meet retailer expectations.
• Regular business reviews to ascertain challenges and opportunities.
• Monitor retail prices to ensure competitiveness while monitoring ex works and forex trends and formulating strategies to manage pricing.
• Distribution management and review to ensure doors deliver ROI by reaching minimum turnover levels.
• Inventory management to ensure stock levels meet brand and organisational requirements, including accurate promotional forecasting.
• Brand reporting.
• Build and maintain strong relationships with stakeholders to ensure full support of the brand in the market.
• Coordinate and implement PR activity to gain maximum exposure for the brand.
• Manage marketing budget, A&P spend and ensure ROI and profitability across retailers.

Skills

Brand management

Marketing concepts

Proactivity

Adaptability

Multitasking

Interpersonal skills

Business acumen

Job description

To develop the brand in South Africa through optimum use of the A&P investment tools; ensuring a 360̊ approach to all marketing strategies, ultimately growing market share and brand image in South Africa.

KEY RESPONSIBILITIES

Business Performance

• Develop, communicate and share the marketing vision within the organization to ensure the strategy is executed impeccably and timeously in the market
• Be a custodian of the brand image in SA and must maintain brand equity and brand integrity at all times
• Formulation of brand strategy and long-term growth plans
• Analysis of brand strategy and performance and effect changes as needed
• Using historical performance, accurately set and achieve annual wholesale budgets for the brands and formulate plans to alleviate any sales deficits.
• Effectively set global sell out targets for the brands with the sales team
• Effective adaption of global strategies to suit the SA market and to meet the retailer’s expectations
• Effective and regular business reviews to ascertain challenges and opportunities
• Monitoring of retail prices in the market to ensure the brand remains competitive, while at the same time monitoring brand ex works and forex trends and formulating strategies to manage pricing effectively
• Distribution management and review to ensure that the brand follows international guidelines and strategy, at the same time ensuring that doors deliver ROI by reaching minimum turnover levels
• Inventory management to ensure brand stock levels in house meet both the brand and organisational requirements, including accurate promotional forecasting
• Brand reporting

Stakeholder engagement and management

• Build and maintain strong relationships with all stakeholders to ensure full support of the brand in the market
• Work with all stakeholders to gain maximum exposure for the brand
• Co-ordination and implementation of PR activity

Budget and Financial Management

• Management of marketing budget
• Management and analysis of A&P spend to ensure effective usage thereof and ensuring a ROI and brand profitability
• Ensuring achievement of wholesale budgets across all retailers

COMPETENCIES

• Deciding and Initiating Action
• Working with People
• Writing and Reporting
• Persuading and Influencing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations
• Adapting and responding to change
• Coping with pressures and setbacks
• Analysing
• Entrepreneurial and commercial thinking

SKILLS

• Strong understanding of Brand management & Marketing concepts
• Willing and able to work on both strategy and operational subjects
• Proactivity, adaptability & flexibility
• Multitasking
• Strong interpersonal skills
• Business acumen

MINIMUM REQUIREMENTS/QUALIFICATIONS

5 years relevant experience in the cosmetics industry