Brand Activation Supervisor

Premier FMCG (Pty) Ltd; Cape Town; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Premier FMCG (Pty) Ltd in Cape Town seeks a Promotions Coordinator to drive in-store bakery promotions, manage promoter teams, and coordinate school programmes and CSI activities. You will track spend, report results, and ensure brand standards across all activations.

The role requires FMCG promotional experience, strong organisational skills, and willingness to work weekends/public holidays. Own transport and driver’s license preferred.

Qualifications

• FMCG Sales experience 2-3 Years Essential
• Administrative work 1-2 years Essential
• Project / Event planning and coordination 1-2 years Essential
• Supervisory role 2-3 Essential
• Community work with NGO’s 1-2 years Desirable
• Matric or equivalent Essential
• Driver’s license Essential

Responsibilities

• Engaging with the relevant sales representatives or sales persons to support activities at targeted stores requiring promotional activities
• Agreement and management of promoter schedules, stock requirements and promoter materials (POS) as per checklists and brand CI standards
• Agreement of number of promoters required per event /store
• Briefing/ training of promoters in collaboration with the corporate promotions coordinator
• Ensuring promoters wear uniforms according to agreed uniform guidelines
• Ensuring mascot and promotional material kit is kept clean and in good repair
• Tracking, reporting achievement against plan for the above
• Identify areas for improvement
• Coordinate and manage Schools Programmes at local schools as per agreed plans and budget with the relevant stakeholders.
• Support CSI projects identified by the sales team or brand ambassador by arranging the required resources and materials needed according to the company SOP and procedures for donations.
• Optimise promotions return on investment by ensuring cost control of all promotional give away items and stock in line with agreed budget and free stock limits.
• Supervise and manage promotional team performance in line with Premier leadership promise, agreed targets, KPI’s and people processes to ensure high performance and cost effective execution.
• Ensure continuous improvement of promotional activations by tracking, reporting, analysing sales activation costs against past performance and estimate potential for growth.
• Support promobile / fleet excellence by reporting any faults with the truck or sound system to the relevant manager
• Field work stores trade visit

Job description

Premier FMCG (Pty) Ltd in Cape Town seeks a Promotions Coordinator to drive in-store bakery promotions, manage promoter teams, and coordinate school programmes and CSI activities. You will track spend, report results, and ensure brand standards across all activations.

The role requires FMCG promotional experience, strong organisational skills, and willingness to work weekends/public holidays. Own transport and driver’s license preferred.