Supervisor: Promotions

Premier FMCG (Pty) Ltd; Cape Town; On-site; ZAR 320,000 - 520,000; Full time

Job summary

Premier FMCG (Pty) Ltd in Cape Town seeks a Promotions Coordinator to drive in-store bakery promotions, manage promoter teams, and coordinate school programmes and CSI activities. You will track spend, report results, and ensure brand standards across all activations.

The role requires FMCG promotional experience, strong organisational skills, and willingness to work weekends/public holidays. Own transport and driver’s license preferred.

Qualifications

• FMCG Sales experience 2-3 Years Essential
• Administrative work 1-2 years Essential
• Project / Event planning and coordination 1-2 years Essential
• Supervisory role 2-3 Essential
• Community work with NGO’s 1-2 years Desirable
• Matric or equivalent Essential
• Driver’s license Essential

Responsibilities

• Engaging with the relevant sales representatives or sales persons to support activities at targeted stores requiring promotional activities
• Agreement and management of promoter schedules, stock requirements and promoter materials (POS) as per checklists and brand CI standards
• Agreement of number of promoters required per event /store
• Briefing/ training of promoters in collaboration with the corporate promotions coordinator
• Ensuring promoters wear uniforms according to agreed uniform guidelines
• Ensuring mascot and promotional material kit is kept clean and in good repair
• Tracking, reporting achievement against plan for the above
• Identify areas for improvement
• Coordinate and manage Schools Programmes at local schools as per agreed plans and budget with the relevant stakeholders.
• Support CSI projects identified by the sales team or brand ambassador by arranging the required resources and materials needed according to the company SOP and procedures for donations.
• Optimise promotions return on investment by ensuring cost control of all promotional give away items and stock in line with agreed budget and free stock limits.
• Supervise and manage promotional team performance in line with Premier leadership promise, agreed targets, KPI’s and people processes to ensure high performance and cost effective execution.
• Ensure continuous improvement of promotional activations by tracking, reporting, analysing sales activation costs against past performance and estimate potential for growth.
• Support promobile / fleet excellence by reporting any faults with the truck or sound system to the relevant manager
• Field work stores trade visit

Job description

About Premier FMCG

Premier FMCG is at the heart of South Africa’s FMCG industry, delivering trusted, iconic brands across our Bakery, Milling, Confectionery, Home & Personal Care and Culinary divisions. We are driven by innovation, collaboration, and a high-performance growth culture. We empower our people to strive for excellence ensuring that our products and people make a difference in the everyday lives of our consumers.

Job Purpose

To increase bakery sales revenue and market share through the planning, coordinating and execution, evaluation and reporting of brand marketing and promotional activities completed by the bakery sales promotional team

Key Responsibilities

These are the primary activities through which the role delivers value to the business. Improve bakery sales through the planning, coordination, management and execution of instore promotional activities, pro-mobile activations and other brand activities in line with the company SOP’s and brand plans and targets by:

• • Engaging with the relevant sales representatives or sales persons to support activities at targeted stores requiring promotional activities
  • Agreement and management of promoter schedules, stock requirements and promoter materials (POS) as per checklists and brand CI standards
  • Agreement of number of promoters required per event /store
  • Briefing/ training of promoters in collaboration with the corporate promotions coordinator
  • Ensuring promoters wear uniforms according to agreed uniform guidelines
  • Ensuring mascot and promotional material kit is kept clean and in good repair
  • Tracking, reporting achievement against plan for the above
  • Identify areas for improvement
• Coordinate and manage Schools Programmes at local schools as per agreed plans and budget with the relevant stakeholders.
• Support CSI projects identified by the sales team or brand ambassador by arranging the required resources and materials needed according to the company SOP and procedures for donations.
• Optimise promotions return on investment by ensuring cost control of all promotional give away items and stock in line with agreed budget and free stock limits.
• Supervise and manage promotional team performance in line with Premier leadership promise, agreed targets, KPI’s and people processes to ensure high performance and cost effective execution.
• Ensure continuous improvement of promotional activations by tracking, reporting, analysing sales activation costs against past performance and estimate potential for growth.
• Support promobile / fleet excellence by reporting any faults with the truck or sound system to the relevant manager
• Field work stores trade visit

Experience and Qualifications

To perform effectively in this role, the following minimum qualifications and work experience are required:

• FMCG Sales experience 2-3 Years Essential
• Administrative work 1-2 years Essential
• Project / Event planning and coordination 1-2 years Essential
• Supervisory role 2-3 Essential
• Community work with NGO’s 1-2 years Desirable
• Matric or equivalent Essential
• Driver’s license Essential

Working Conditions

This role requires the incumbent to operate in the following environments and manage specific physical or operational demands:

• Required to work Saturdays, Sundays and Public Holidays
• Own transport required

Diversity & Inclusion

Premier FMCG is an equal opportunity employer. We encourage applications from all qualified individuals, including people living with disabilities. By applying, you consent to the processing of your personal information in line with the Protection of Personal Information Act (POPI Act) for recruitment purposes.

Closing Date: 20 November 2026