FMCG Brand Activation Lead — Remote

Placements24; LegKraal Gate; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Health benefits

Remote work flexibility

Growth opportunities

Job summary

Placements24 is seeking a creative Brand Activation Specialist to lead consumer experiences across the FMCG market from a remote South Africa location. You will design, plan, and execute activation campaigns to boost brand visibility and engagement.

The ideal candidate has a Bachelor's in Marketing/Communications and at least four years in brand activation or related fields, with strong PM, communication, and remote collaboration skills, enabling effective coordination with dispersed teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years in brand activation or related FMCG roles.
• Proven ability to conceptualize and execute consumer-facing campaigns.
• Strong project management and remote collaboration skills.

Responsibilities

• Develop and implement creative brand activation strategies that drive consumer engagement and sales growth.
• Plan and execute in-store promotions, sampling events, and point-of-sale initiatives.
• Manage relationships with activation agencies and vendors to ensure successful campaign delivery.
• Collaborate with the marketing and sales teams to align activation plans with broader brand strategies and commercial objectives.
• Monitor and analyze the effectiveness of activation campaigns, providing reports and recommendations for optimization.
• Ensure brand consistency and messaging across all activation touchpoints and materials.

Skills

Brand activation

Event marketing

Brand management

Remote collaboration

Communication

Negotiation

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Placements24 is seeking a creative Brand Activation Specialist to lead consumer experiences across the FMCG market from a remote South Africa location. You will design, plan, and execute activation campaigns to boost brand visibility and engagement.

The ideal candidate has a Bachelor's in Marketing/Communications and at least four years in brand activation or related fields, with strong PM, communication, and remote collaboration skills, enabling effective coordination with dispersed teams.