Remote FMCG Brand Activation Lead

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a creative Brand Activation Manager to join our marketing team on a remote basis, focusing on exciting FMCG brands. You will design and execute high-impact campaigns across channels to drive engagement, trial, and sales, while managing budgets and agency partners.

The role requires strong project management, strategic thinking, and excellent communication to align with sales, trade marketing, and brand teams in a remote setting.

Qualifications

• 5+ years in brand activation or trade marketing within FMCG.
• Proven ability to design and execute consumer campaigns.
• Strong cross-functional collaboration and remote work experience.

Responsibilities

• Develop and implement strategic brand activation plans aligned with brand objectives and calendars.
• Conceptualize and execute in-store promotions, sampling programs, events, and digital activations.
• Manage activation budgets to maximize ROI and meet financial targets.
• Lead and manage relationships with external agencies, vendors, and partners in activation execution.
• Collaborate with sales, trade marketing, and brand teams to ensure cohesive campaigns.

Skills

Brand activation

Event marketing

Project management

Communication

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Job description

Placements24 is seeking a creative Brand Activation Manager to join our marketing team on a remote basis, focusing on exciting FMCG brands. You will design and execute high-impact campaigns across channels to drive engagement, trial, and sales, while managing budgets and agency partners.

The role requires strong project management, strategic thinking, and excellent communication to align with sales, trade marketing, and brand teams in a remote setting.