B2B Marketing Leader - GTM & Digital Campaigns

absa; Sandton; On-site; ZAR 1,000,000 - 1,350,000; Full time

Job summary

Absa Bank Limited is seeking a senior marketing leader to drive GTM strategy for Business Banking Commercial and Sectors. You will translate business strategies into powerful campaigns across digital and traditional channels, leveraging data-driven insight and AI-enabled tools for omnichannel effectiveness.

You will lead cross-functional teams with a focus on campaign performance, brand governance, and stakeholder collaboration to deliver growth and customer-centric experiences.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Proven track record in B2B financial services marketing.
• Experience leading cross-functional campaigns and teams.

Responsibilities

• Develop GTM strategies for Commercial and Sector segments.
• Lead integrated campaigns across digital and traditional channels.
• Embed data-driven marketing and omnichannel optimization.
• Collaborate with product, client experience and events teams.
• Ensure brand governance and regulatory compliance in campaigns.

Skills

Go-to-Market

Campaign Management

Digital Marketing

Analytics

Stakeholder Management

Leadership

Content Strategy

Education

Bachelor's Degree in Marketing

Job description

Absa Bank Limited is seeking a senior marketing leader to drive GTM strategy for Business Banking Commercial and Sectors. You will translate business strategies into powerful campaigns across digital and traditional channels, leveraging data-driven insight and AI-enabled tools for omnichannel effectiveness.

You will lead cross-functional teams with a focus on campaign performance, brand governance, and stakeholder collaboration to deliver growth and customer-centric experiences.