B2B Digital Marketing Strategist & Campaign Lead

Boardroom Appointments; Pretoria; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Boardroom Appointments seeks a Digital Marketing Specialist to lead cross‑channel digital campaigns and SEO initiatives in a Pretoria-based role.

You will manage campaigns on Google Ads, LinkedIn, and Facebook, coordinate with agencies, and ensure timely approvals and updates to creatives. A strategic thinker with strong analytics will drive optimization, reporting, and cross‑functional collaboration.

Qualifications

• Matric (Grade 12) is required.
• Postgraduate Degree or Diploma in Marketing Management or related.
• Courses/certification in digital marketing and SEO.
• Minimum 5 years of professional experience in marketing/digital campaigns.

Responsibilities

• Direct digital campaign management across platforms such as Google Ads, LinkedIn, Facebook, and programmatic channels.
• Manage agency relationships and performance.
• Coordinate with the Marketing Lead on creative briefs, approvals, and timely updates to creatives.
• Conduct digital campaign audits and provide optimization recommendations to improve CPL/CPA.
• Implement ongoing campaign refinements and assist with reporting and budgeting for third‑party providers.
• Drive the SEO strategy including on-page, off-page and technical aspects, and collaborate on site health initiatives.
• Build platform performance reports with the BI team and support end-to-end analytics tracking.

Education

Matric (Grade 12)

Postgraduate Degree or Diploma in Marketing Management or Related

Courses/certification in digital marketing and SEO

5 years experience

Job description

Boardroom Appointments seeks a Digital Marketing Specialist to lead cross‑channel digital campaigns and SEO initiatives in a Pretoria-based role.

You will manage campaigns on Google Ads, LinkedIn, and Facebook, coordinate with agencies, and ensure timely approvals and updates to creatives. A strategic thinker with strong analytics will drive optimization, reporting, and cross‑functional collaboration.