B2C Marketing Lead & Campaign Architect

SafetySA; Midrand; On-site; ZAR 240,000 - 360,000; Full time

Job summary

SafetySA in Midrand is seeking a Marketing Specialist to lead and execute marketing initiatives with a strong B2C focus. You will drive campaign planning, content strategy, performance reporting, and community engagement across digital and traditional channels, partnering with sales, operations, and external suppliers.

The role combines senior individual contributor responsibilities with mentoring junior marketers, delivering lead generation, brand awareness, and customer growth.

Qualifications

• Min 3–5 years in marketing with a B2C focus.
• Experience across digital and traditional channels.
• Ability to lead content and campaigns with stakeholders.

Responsibilities

• Plan and execute integrated B2C campaigns.
• Create content across courses, emails, case studies.
• Lead generation, customer engagement, brand awareness.
• Coordinate events and stakeholder engagement.
• Monitor performance and ROI, report weekly.
• Manage agencies and suppliers.

Skills

Digital marketing

Content marketing

Campaign management

Social media

Lead generation

Analytics

Tools

Google Analytics

CRM tools

Job description

SafetySA in Midrand is seeking a Marketing Specialist to lead and execute marketing initiatives with a strong B2C focus. You will drive campaign planning, content strategy, performance reporting, and community engagement across digital and traditional channels, partnering with sales, operations, and external suppliers.

The role combines senior individual contributor responsibilities with mentoring junior marketers, delivering lead generation, brand awareness, and customer growth.