Senior Marketing Cloud & Data Cloud Architect

1001 Absa Bank

South Africa

On-site

ZAR 600,000 - 900,000

Full time

5 days ago

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Job summary

Absa Bank Limited in South Africa seeks a seasoned Campaign Architect to lead the design, build and execution of complex, data‑driven customer campaigns using Salesforce Data Cloud and Marketing Cloud. You will translate business requirements into accurate audience segments and personalised, multi‑channel journeys, ensuring quality, compliance and timely delivery.

You will collaborate with cross‑functional teams, validate data quality, and optimise segmentation and journey performance to drive

Qualifications

5+ years in digital campaign execution, including strong hands-on Salesforce Marketing Cloud experience.
Practical experience building segments and activating audiences in Salesforce Data Cloud.
Experience delivering high-volume, complex and multi-channel campaigns.
Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Responsibilities

Lead the design, build and execution of complex, data-driven customer campaigns using Data Cloud and Marketing Cloud.
Translate business requirements into accurate audience segments and personalised journeys.
Configure inclusion, exclusion, consent and channel-preference rules across channels.
Validate audience logic, counts and data quality before activation.
Build, test and deploy journeys across Email, SMS, Push and In-App channels.
Configure triggers, dynamic content and automation logic; troubleshoot issues as needed.