Senior Marketing Cloud & Data Cloud Campaign Architect

absa; Johannesburg; On-site; ZAR 1,100,000 - 1,400,000; Full time

Job summary

Absa Bank Limited is seeking an experienced digital campaign specialist to lead audience segmentation and multi-channel journeys using Salesforce Marketing Cloud and Data Cloud in Johannesburg.

You will translate business requirements into precise segments, configure consent and channel preferences, and ensure timely, compliant delivery across Email, SMS, Push and In-App channels, partnering with cross-functional teams.

Qualifications

• Relevant degree or equivalent experience in Marketing, Data, Technology or a related field.
• 5+ years in digital campaign execution, including strong hands-on Salesforce Marketing Cloud experience.
• Practical experience building segments and activating audiences in Salesforce Data Cloud.
• Experience delivering high-volume, complex and multi-channel campaigns.
• Salesforce Marketing Cloud certification preferred; Data Cloud certification advantageous.

Responsibilities

• Design complex behavioural, transactional, lifecycle and propensity-based segments in Data Cloud.
• Configure inclusion, exclusion, suppression, consent and channel-preference rules.
• Validate audience logic, counts and data quality before activation.
• Build, test and deploy complex journeys across Email, SMS, Push and In-App channels.
• Configure triggers, decision splits, dynamic content, personalisation and automation logic.
• Troubleshoot campaign, data and journey execution issues and drive resolution.
• Partner with Campaign, Data, Analytics, Technology and Business teams on feasibility and delivery.
• Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards.
• Use campaign results to improve segmentation, targeting and journey performance.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Campaign analytics

Audience segmentation

Education

Bachelor's degree in Marketing, Data, Technology or related field

Tools

Salesforce Data Cloud

Job description

Absa Bank Limited is seeking an experienced digital campaign specialist to lead audience segmentation and multi-channel journeys using Salesforce Marketing Cloud and Data Cloud in Johannesburg.

You will translate business requirements into precise segments, configure consent and channel preferences, and ensure timely, compliant delivery across Email, SMS, Push and In-App channels, partnering with cross-functional teams.