B2B Growth & Brand Leader — Hybrid (Cape Town)

Humankind; Wes-Kaap; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Performance-based incentives

Comprehensive benefits

Job summary

Humankind in Cape Town is seeking a Head of Marketing to lead marketing strategy and execution for a leading digital platform in the property sector. The role emphasizes B2B growth, commercial performance and cross-functional collaboration with Sales, Product, Data and CRM.

You will own integrated strategy, drive GTM initiatives, brand differentiation and ROI-driven initiatives while leading a high-performing team in a hybrid setup.

Qualifications

• 12+ years of marketing experience with a strong B2B background.
• At least 5 years’ experience leading and developing marketing teams.
• Proven experience in B2B brand management, go-to-market strategy and commercial marketing.
• Track record of driving customer acquisition, retention and revenue growth.
• Experience managing substantial marketing budgets and measuring ROI.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication, storytelling and stakeholder management capabilities.
• Collaborative, resilient and commercially minded leader in a dynamic, matrixed environment.
• Experience in real estate, property technology or related digital platforms is advantageous.

Responsibilities

• Develop and execute an integrated B2B marketing strategy aligned with business objectives.
• Drive brand positioning, market differentiation and commercial growth.
• Lead go-to-market strategies, product marketing, PR, events, partnerships and sales enablement.
• Develop initiatives that strengthen client acquisition, onboarding, retention and lifetime value.
• Establish performance measurement frameworks to track marketing effectiveness, brand equity and ROI.
• Manage marketing budgets and optimise investment to deliver measurable business impact.
• Lead, mentor and develop a high-performing marketing team.
• Collaborate with senior stakeholders and cross-functional teams to deliver strategic priorities.
• Use data, experimentation and customer insights to identify new growth opportunities.
• Present marketing performance, progress against objectives and commercial outcomes to executive stakeholders.

Skills

B2B marketing strategy

Marketing leadership

Brand management

Go-to-market strategy

Customer acquisition & retention

Marketing budgeting & ROI

Data analytics

Stakeholder management

Team leadership

Communication & storytelling

Job description

Humankind in Cape Town is seeking a Head of Marketing to lead marketing strategy and execution for a leading digital platform in the property sector. The role emphasizes B2B growth, commercial performance and cross-functional collaboration with Sales, Product, Data and CRM.

You will own integrated strategy, drive GTM initiatives, brand differentiation and ROI-driven initiatives while leading a high-performing team in a hybrid setup.