Senior Analyst: Customer Analytics & Insights

Clicks Group Limited; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Clicks Group is seeking a Senior Analyst: Customer Analytics & Insights to drive data-led decisions across marketing, loyalty and commercial initiatives. You will lead customer analytics, build robust measurement frameworks and influence senior stakeholders to improve marketing effectiveness.

The role reports to Head: Customer Marketing & Data Analytics and is based at Clicks Head Office, Woodstock. 6–8 years of analytics experience preferred; strong SQL, Power BI and storytelling required.

Qualifications

• 2–3 syllable candidates with strong SQL and data extraction skills.
• Experience translating data into actionable marketing insights.
• Proven ability to build dashboards and dashboards storytelling.
• Ability to influence senior stakeholders and drive analytics maturity.

Responsibilities

• Translate customer, loyalty and market data into actionable insights.
• Lead analytics for customer lifecycle, segmentation, churn and CLV.
• Define measurement frameworks for marketing ROI and attribution.
• Develop scalable reporting, dashboards and self-service analytics.
• Coach and develop cross-functional analytics capabilities.

Skills

SQL & data extraction

Analytical thinking

Power BI

Excel & PowerPoint

Stakeholder management

Prioritisation & planning

Coaching & leadership

6–8 years analytics experience

Education

Bachelors in analytics

Postgraduate analytics

SQL/Power BI certifications

Tools

Power BI

Job description

Senior Analyst: Customer Analytics & Insights

Listing reference: click_025848

Listing status: Online

Apply by: 6 August 2026

Position summary

Industry: Wholesale & Retail Trade

Job category: Strategic marketing

Location: Cape Town

Contract: Permanent

Remuneration: Market Related

EE position: Yes

About our company

Clicks Group

Introduction

We have an exciting opportunity available for a Senior Analyst: Customer Analytics & Insights to join our Marketing Team. This role be based at Clicks Head Office, Woodstock and report into the Head: Customer Marketing & Data Analytics.

Job Purpose

To lead high-impact customer, marketing and loyalty analytics that convert Clicks’ customer data into clear commercial decisions, measurable customer value and improved marketing effectiveness. The role will strengthen analytics capability, governance and decision support across Customer Marketing and Loyalty, while developing the strategic, technical and leadership competencies required to progress into Head of Analytics.

Job Objectives

• Translate customer, loyalty and market data into actionable insights that influence marketing, merchandising, digital, loyalty and commercial decisions.
• Build a robust customer analytics capability that moves the business from reactive reporting to proactive insight, predictive intelligence and performance optimisation.
• Lead analysis across ClubCard, customer lifecycle, segmentation, churn, CLV, campaign performance, partner value and personalised offer effectiveness.
• Define and embed consistent measurement frameworks for marketing ROI, incremental sales uplift, test-and-learn, campaign attribution and customer value.
• Partner with business stakeholders to prioritise analytics work against strategic value, commercial impact and customer outcomes.
• Develop scalable reporting, dashboards and self-service analytics that reduce manual effort and improve speed to insight.
• Support the evolution of analytics ways of working, standards, governance, data quality and insight storytelling across the business.
• Develop leadership capability through coaching, stakeholder influence and ownership of cross-functional analytics initiatives, preparing for future Head of Analytics accountability.

Job related knowledge

• Customer analytics, CRM, loyalty, segmentation, campaign measurement,
• Statistical methodology
• Forecasting, retail trading metrics
• Marketing ROI
• Test-and-learn
• Dashboarding and insight storytelling
• Advanced analytics
• Machine learning concepts
• Data monetisation
• AI-enabled insights
• Data product management and retail/pharmacy /eCommerce analytics

Job related skills

• Advanced SQL and data extraction skills; ability to work with large, complex customer and transactional datasets
• Strong analytical, statistical and problem-solving skills with sound commercial judgement
• Dashboarding and visualisation capability using Power BI or equivalent tools
• Strong Excel and PowerPoint skills, including executive-level insight storytelling
• Ability to translate complex analytics into simple recommendations and business action
• Strong stakeholder management, facilitation and influencing skills
• Project prioritisation, planning, documentation and delivery discipline
• Coaching capability and ability to build analytical standards/playbooks
• Minimum 6–8 years’ experience in analytics, customer insights, CRM, loyalty, marketing analytics, retail analytics or data-driven decision support
• Proven experience using customer data to influence commercial decisions and campaign performance
• Experience building or improving dashboards, measurement frameworks and recurring analytics outputs
• Experience partnering with senior stakeholders and converting ambiguous business questions into structured analysis
• Retail, loyalty, pharmacy, FMCG, eCommerce or omnichannel experience
• Leadership exposure, coaching experience or demonstrated readiness to lead an analytics function

Education

• Relevant Bachelor’s degree in Statistics, Economics, Finance, Data Science, Information Systems, Mathematics, Commerce or related field.
• Postgraduate qualification in Analytics, Data Science, Business Science, Statistics, Marketing Analytics or MBA advantageous.
• Certifications in SQL, Power BI, cloud analytics, data science, agile/project delivery or privacy/data governance advantageous
• Leading and Supervising
• Writing and Reporting
• Persuading and Influencing
• Presenting and Communicating Information
• Applying Expertise and Technology
• Analysing
• Planning and Organising
• Delivering Results & Meeting Customer Expectations