Advertising Analytics Lead — Revenue Growth

takealot.com; Cape Town; On-site; ZAR 1,200,000 - 2,400,000; Full time

Job summary

takealot.com in Cape Town is seeking a Senior Commercial Analytics Manager to lead the Takealot Group Advertising analytics function. You will build and guide a team to analyze performance data, forecast revenue, and present insights to senior stakeholders.

You will collaborate with sales, product, and finance to optimize pricing, campaigns, and forecasting processes, while driving standardization and new analytics initiatives across the advertising division.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, or related field.
• Minimum of 5 years of relevant experience in a commercial analytics role, preferably within digital advertising or e-commerce.
• Experience with SQL and data visualization tools (Looker, Power BI).
• Advanced proficiency in Excel and other analytical tools.

Responsibilities

• Analyze advertising performance data to identify trends, opportunities, and areas for improvement.
• Develop and maintain financial models to forecast advertising revenue.
• Prepare and present regular reports on advertising performance, revenue, and key metrics to stakeholders.
• Collaborate with sales teams to provide data-backed recommendations to improve sales performance.
• Lead the analytics team and drive advertising strategy and optimization.
• Work with product and finance to improve forecasting and platform efficiency.
• Conduct market research on industry trends and competitor strategies.
• Assess opportunities and support advertising investment decisions.

Skills

Data Analysis

SQL

Data Visualization

Advanced Excel

Report Writing

Financial Modelling

Education

Bachelor's degree in Business, Economics, Statistics

Tools

Looker

Power BI

Job description

takealot.com in Cape Town is seeking a Senior Commercial Analytics Manager to lead the Takealot Group Advertising analytics function. You will build and guide a team to analyze performance data, forecast revenue, and present insights to senior stakeholders.

You will collaborate with sales, product, and finance to optimize pricing, campaigns, and forecasting processes, while driving standardization and new analytics initiatives across the advertising division.