Paid Media Strategist (Remote, Bryanston)

Blacksmith Agency LLC; Randburg; Teletrabalho; ZAR 1 410 000 - 2 156 000; Tempo integral

Resumo da oferta

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. What You Will Own includes campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, plus budget allocation, bidding, testing and when to kill a campaign.

Qualificações

• 3+ years hands-on in Google Ads and Meta: built, ran and optimized campaigns.
• Proven track record moving ROAS, CPA or pipeline metrics.
• Experience managing multiple clients at an agency.

Responsabilidades

• Own paid media for a book of B2B and growing-brand clients across Google, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing and deciding when to kill a campaign.
• Set up conversion tracking and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and articulate the story behind the numbers on calls.

Conhecimentos

Budget management

Campaign optimization

Performance analytics

Client communication

Strategic thinking

Ferramentas

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Descrição da oferta de emprego

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.