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Product Manager - Ad Platform Transformation

Traveltechessentialist

Chicago (IL)
On-site
USD 128,000 - 180,000
Yesterday
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ESS Project Manager

Diversified

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USD 80,000 - 120,000
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Product Manager - Ad Platform Transformation
Traveltechessentialist
Chicago (IL)
On-site
USD 128,000 - 180,000
Full time
Yesterday
Be an early applicant

Job summary

A leading travel technology company in Chicago is seeking a Product Manager for Ad Platform Transformation. You will define the strategic vision and drive the implementation of innovative advertising solutions, enabling omnichannel digital media campaigns. The ideal candidate has over 5 years of product management experience in AdTech and strong leadership skills. This position offers a competitive salary and a comprehensive benefits package.

Benefits

Full benefits package
Travel perks
Flexible work model

Qualifications

  • 5+ years of product management experience in AdTech or e-commerce.
  • Proven track record of managing product lifecycle end-to-end.
  • Strong domain expertise in digital advertising.

Responsibilities

  • Define and drive strategic vision for the ad platform.
  • Integrate user roles and identity management into the platform.
  • Drive critical alignment with cross-functional teams.

Skills

Product lifecycle management
AdTech expertise
Communication skills
Leadership abilities
Problem-solving
Job description
Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees\' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Product Manager, Ad Platform Transformation – EG Advertising

Introduction to the team: The Expedia Group Advertising (EGA) Product team creates innovative advertising solutions that connect our partners with millions of high-intent travelers across the Expedia Group ecosystem. Our customer-first mindset focuses on developing products that drive measurable results for our advertising partners and enhance the traveler experience. We partner closely with teams across Expedia Group to achieve growth and results for our partners and our company.

The Product Manager for Ad Platform Transformation will be a key contributor to the Product team’s charter to further cement EGA’s commerce media network as the leader in the travel industry. You will be responsible for defining and driving the strategic vision, roadmap, and implementation of EGA’s display campaign configuration capabilities to unify our onsite and offsite campaigns within a unified and automated booking and reporting experience with self-service options. You will work across the EGA organization to enable this advertising platform in support of both internal and external users as they create omnichannel digital media campaigns with new levels of sophistication and scale.

In this role you will
  • Determine how EGA is evolving its ads business and prioritize platform investments to create maximum efficiency and scale
  • Rationalize the confluence of onsite and offsite campaign configuration capabilities required to create a seamless booking experience for DisplayAds regardless of product family or offsite demand channel
  • Integrate identity management and user roles into the ad platform to enable simple and flexible onboarding to a variety of use cases and product experiences
  • Focus work on enabling EGA stakeholders who will use the ad platform to enable new products, services, user capabilities, and admin tools
  • Demonstrate the value your ad platform roadmap for DisplayAds will deliver over time and how they support long-term acceleration of EGA goals and KPIs, including business value (outcomes) that will be realized from these platform investments
  • Drive critical alignment amongst the many EGA functional teams on the platform roadmap and priorities while establishing their respective roles and responsibilities for requirements gathering and vetting
  • Invest in observability and monitoring of the platform capabilities you bring to market to foster rapid adoption and build user trust
  • Integrate automation into the platform’s campaign creation and optimization processes, replacing manual intervention with ML/AI-driven experiences
  • Provide deep market and advertiser insights to guide the development of campaign configuration, optimization, and reporting capabilities within the platform
  • Resolve cross-functional escalations and ensure alignment on campaign configuration and management capabilities with the EGA commercial teams
  • Track and communicate external trends in digital media buying practices to ensure EGA’s product strategy is aligned with the larger industry
Minimum Qualifications
  • 5+ years of product management experience, including leading technical products in an AdTech or e-commerce environment
  • A proven track record of owning the end-to-end product lifecycle (strategy, roadmap, execution, launch, iteration) and working with cross-functional teams (engineering, research, design, commercial)
  • Strong domain expertise in platform product management and its practical applications for solving large-scale business problems
  • Domain expertise in digital advertising (AdTech), with knowledge of display advertising, programmatic advertising, campaign configuration, and performance metrics (CTR, ROAS)
Preferred Qualifications
  • Observable leadership skills, with a demonstrated ability to align and influence leaders and stakeholders across departments and organizational levels
  • Product storytelling skills that clearly articulate the value proposition of complex initiatives to both technical and non-technical audiences
  • Proven ability to rationalize and prioritize a backlog in a highly matrixed operating environment
  • Skilled at translating highly ambiguous business issues into structured problem statements
  • Comfortable working with a diverse set of team members and positively influencing a large organization
  • Ability to prioritize with conviction and communicate decisions effectively
  • Excellent written and verbal communication; skilled at cultivating key interpersonal relationships
  • Strong meeting facilitation skills that bring out the best contributions of all participants
Compensation and Benefits

The total cash range for this position varies by location. For example: Seattle: $137,500.00 – $192,500.00 (up to $220,000.00 with performance). Chicago: $128,000.00 – $179,500.00 (up to $205,000.00 with performance). Austin: $137,500.00 – $192,500.00 (up to $220,000.00 with performance). San Jose: $149,000.00 – $208,500.00 (up to $238,500.00 with performance). Starting pay varies by location, budget, and experience; ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We offer wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group\'s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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