YouTube Thumbnails & CTR Optimization Lead

Condé Nast; New York (NY); On-site; USD 72,000 - 83,000; Full time

Job summary

Condé Nast’s central Video Creative Optimization team is seeking an Associate Manager, Design Optimization to craft cutting edge thumbnails and apply principles of appeal to new digital video releases and our library.

You will test hypotheses, iterate quickly, and balance data rigor with creative instincts. This role reports to the Senior Director of Creative Optimization and is based in New York.

Qualifications

• Minimum of 3 years in a similar media role.
• Deep understanding of the YouTube algorithm.
• Experience optimizing thumbnails and titles.

Responsibilities

• Develop thumbnails and titles for YouTube pilots.
• Create new thumbnail templates for existing key shows.
• Partner with programming to ensure core appeal is always expressed in optimization.
• Continuously monitor and proactively reoptimize library content.
• Create new systems to measure the effectiveness of reoptimization tactics.
• With Creative Optimization teammates, utilize community mechanisms to promote re-optimized content.

Skills

Thumbnail design

YouTube Analytics

YouTube CMS

YouTube algorithm

CTR optimization

A/B testing

Job description

Condé Nast’s central Video Creative Optimization team is seeking an Associate Manager, Design Optimization to craft cutting edge thumbnails and apply principles of appeal to new digital video releases and our library.

You will test hypotheses, iterate quickly, and balance data rigor with creative instincts. This role reports to the Senior Director of Creative Optimization and is based in New York.