Associate Manager, Design Optimization

Condé Nast; New York (NY); Sur place; USD 72 000 - 83 000; Plein temps

Résumé du poste

Condé Nast’s central Video Creative Optimization team is seeking an Associate Manager, Design Optimization to craft cutting edge thumbnails and apply principles of appeal to new digital video releases and our library.

You will test hypotheses, iterate quickly, and balance data rigor with creative instincts. This role reports to the Senior Director of Creative Optimization and is based in New York.

Qualifications

• Minimum of 3 years in a similar media role.
• Deep understanding of the YouTube algorithm.
• Experience optimizing thumbnails and titles.

Responsabilités

• Develop thumbnails and titles for YouTube pilots.
• Create new thumbnail templates for existing key shows.
• Partner with programming to ensure core appeal is always expressed in optimization.
• Continuously monitor and proactively reoptimize library content.
• Create new systems to measure the effectiveness of reoptimization tactics.
• With Creative Optimization teammates, utilize community mechanisms to promote re-optimized content.

Connaissances

Thumbnail design

YouTube Analytics

YouTube CMS

YouTube algorithm

CTR optimization

A/B testing

Description du poste

Job Description

Location:
New York, NY

Condé Nast’s central Video Creative Optimization team is looking for an Associate Manager, Design Optimization to provide cutting edge thumbnail design and ensure principles of appeal are applied to our new digital video releases and our engaging library of existing content. This is a role that encompasses both an expertise of thumbnail creation and an understanding of how algorithms recommend content to users and why videos are clicked on.

The ideal candidate will have a passion for digital video, how it's consumed, how it's shared and must love being rigorous with data. This is a role for someone who wants to test hypotheses, iterate, learn and be comfortable with the speed of change.

The position is based in New York and will report to the Senior Director of Creative Optimization.

Primary Responsibilities

• - Develop thumbnails and titles for YouTube pilots
• - Create new thumbnail templates for existing key shows
• - Partner with programming to ensure core appeal is always expressed in optimization
• - Continuously monitor and proactively reoptimize library content
• - Create new systems to measure the effectiveness of reoptimization tactics
• - With Creative Optimization teammates, utilize community mechanisms to promote re-optimized content

Requirements

• - Minimum of 3 years of experience in a similar role for a media company, creator or mcn
• - Be curious and entrepreneurial, always looking for new methods to grow CTR, impressions and views on new and library content
• - Willingness and eagerness to learn, iterate, and grow as new products and partnerships are launched
• - Highly detail oriented, strong intuition, and organized
• - Advanced understanding of the YouTube algorithm
• - Expertise of YouTube Analytics
• - Expertise of YouTube CMS

The expected base salary range for this position is from $72,000 to $82,500. Salary offers are based on a wide range of factors, including but not limited to relevant skills, training, experience, and education.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.