YouTube Packaging Lead, Growth & Strategy

The Diary Of A CEO; Los Angeles, California (CA, MO); On-site; USD 90,000 - 130,000; Full time

Job summary

FlightStory's The Diary of a CEO seeks Head of YouTube Packaging to own end-to-end packaging across YouTube, Spotify, audio/rss, and emerging platforms, driving CTR, retention, and global reach while protecting the brand and editorial integrity.

You will run a data-driven experimentation engine, evolve the packaging playbook, and collaborate with editorial, production, and design to move packaging at the speed of the show.

Qualifications

• Proven ability to craft effective YouTube packaging (titles, thumbnails, descriptions, metadata).
• Strong analytical mindset with CTR/retention interpretation.
• Excellent copywriting and visual direction for thumbnails and titles.
• Experience coordinating cross-functional teams under tight timelines.

Responsibilities

• Lead end-to-end packaging workflow for every episode: titles, thumbnails, descriptions, tags, metadata.
• Develop data-driven process to identify top packaging candidates per episode.
• Design and execute YouTube A/B tests to optimize performance.
• Evolve packaging frameworks and codify findings into the playbook.
• Protect brand voice and editorial integrity in all packaging decisions.
• Own audio packaging across Spotify, Apple Podcasts, and other platforms.
• Maintain rigorous records and translate data into forward-looking recommendations.
• Coordinate with editorial, production, and design to ensure fast turnaround.
• Track packaging performance (CTR, retention, Browse share) and report to leadership.
• Feed insights back to editorial and booking teams for informed production decisions.
• Ensure consistency of metadata across YouTube and downstream distribution.

Skills

Packaging craft

Data analysis

Copywriting & storytelling

Audience behavior

Project management

Job description

FlightStory's The Diary of a CEO seeks Head of YouTube Packaging to own end-to-end packaging across YouTube, Spotify, audio/rss, and emerging platforms, driving CTR, retention, and global reach while protecting the brand and editorial integrity.

You will run a data-driven experimentation engine, evolve the packaging playbook, and collaborate with editorial, production, and design to move packaging at the speed of the show.