Head of YouTube Packaging & Growth

FLIGHTSTORY; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

FlightStory seeks a Head of YouTube Packaging to own end-to-end packaging across YouTube and audio platforms, driving CTR, retention, and global reach while preserving brand voice and editorial integrity.

You will lead experimentation, develop packaging playbooks, and collaborate with editorial, production, and design to move quickly without sacrificing quality. Based in Los Angeles, this role demands data-driven decision making.

Qualifications

• Experience optimizing CTR and retention on a high-performing YouTube channel.
• Deep knowledge of YouTube algorithm, Browse/Shorts mechanics.
• Experience running structured A/B testing programs (YouTube or equivalent).
• Strong writing with psychology and audience insight.

Responsibilities

• Lead end-to-end packaging workflow: title development, thumbnail concepting and design direction, descriptions, tags, and metadata.
• Develop a data-driven process to identify top-tier packaging candidates for every episode.
• Design and execute YouTube A/B tests to properly maximize episode performance.
• Apply and evolve DOAC's packaging frameworks and codify new findings into the playbook.
• Protect the DOAC brand, voice and editorial integrity in every packaging decision.
• Own and evolve DOAC's audio packaging (titles, descriptions, and metadata across Spotify, Apple Podcasts, and other platforms).
• Maintain rigorous records and translate historical data into forward-looking packaging recommendations.
• Coordinate with editorial, production, and design to keep packaging turnaround fast without sacrificing quality.
• Track and report on packaging performance (CTR, retention, Browse share) with clear, data-backed narratives for leadership.
• Feed packaging and performance insights back into the editorial and booking teams so what gets made is informed by what packages and performs.
• Ensure titles, descriptions, and metadata are optimized across YouTube, audio platforms, and downstream distribution (clips, social, etc.).
• Run a systematic back catalog optimization program identifying high-potential library episodes, re-testing titles and thumbnails, and refreshing metadata to capture new search and Browse demand.
• Stay ahead of YouTube algorithm changes, platform best practices, and competitor packaging strategy.

Skills

Packaging craft

Integrity and judgement

Analytical mindset

Copywriting & visual instinct

Testing discipline

Cross-functional collaboration

AI fluency

Execution excellence

Job description

FlightStory seeks a Head of YouTube Packaging to own end-to-end packaging across YouTube and audio platforms, driving CTR, retention, and global reach while preserving brand voice and editorial integrity.

You will lead experimentation, develop packaging playbooks, and collaborate with editorial, production, and design to move quickly without sacrificing quality. Based in Los Angeles, this role demands data-driven decision making.