YouTube Growth Strategy Director

The Now Agency; United States; On-site; USD 180,000 - 280,000; Full time

Job summary

The Now Agency seeks a Director of YouTube Strategy & Growth to build and scale our YouTube practice, partnering with leading brands to drive audience growth, discoverability, and business impact.

This hands-on, executive role blends deep technical YouTube expertise with strategic leadership, overseeing client strategy, delivery, analytics, and team development to deliver measurable outcomes for enterprise clients.

Qualifications

• 7+ years of experience in YouTube strategy, audience development, digital video, or content growth.
• Proven success building and scaling YouTube channels for major brands, publishers, or creators.
• Deep technical expertise in YouTube Studio, Analytics, recommendation systems, discovery, retention, and optimization.
• Strong understanding of long-form programming, Shorts, content packaging, creator integration, and audience growth.
• Ability to translate complex YouTube insights into actionable strategies and measurable business outcomes.
• Experience presenting to and advising senior executives at enterprise organizations.
• Proven leadership across cross-functional teams, client delivery, and operational development.
• Strong commercial instincts, including client growth, retention, resource planning, and profitability.
• Entrepreneurial, hands-on leader who can build and scale a high-performing YouTube practice.

Responsibilities

• Develop enterprise YouTube strategies focused on audience growth, programming, discoverability, and channel performance.
• Lead channel audits to identify opportunities across content, packaging, retention, and audience behavior.
• Advise on original programming, long-form and Shorts strategies, publishing cadence, and creator integration.
• Establish testing frameworks across titles, thumbnails, formats, and content optimization.
• Translate YouTube Analytics into actionable recommendations and measurable business outcomes.
• Stay ahead of platform developments, recommendation systems, AI-driven discovery, and emerging trends.
• Oversee TNA's YouTube client portfolio, providing strategic leadership based on engagement complexity and needs.
• Lead executive-level client discussions, presentations, workshops, and performance reviews.
• Partner with Creative, Production, and Client Services to translate strategy into effective execution.
• Ensure strategic quality, consistency, and measurable performance across all engagements.
• Establish client KPIs, measurement frameworks, and optimization roadmaps.
• Support account expansion, new business pitches, and strategic proposals.

Skills

YouTube strategy

Audience development

Digital video

Content growth

Leadership

Enterprise client delivery

Strategic thinking

Tools

YouTube Studio

Analytics

Recommendation systems

Content optimization

Job description

The Now Agency seeks a Director of YouTube Strategy & Growth to build and scale our YouTube practice, partnering with leading brands to drive audience growth, discoverability, and business impact.

This hands-on, executive role blends deep technical YouTube expertise with strategic leadership, overseeing client strategy, delivery, analytics, and team development to deliver measurable outcomes for enterprise clients.