Workday Market Development Lead: Enablement & Pipeline

Varicent; San Jose (CA); On-site; USD 114,000 - 150,000; Full time

Job summary

Varicent is redefining revenue performance management with cutting-edge SaaS solutions that empower global revenue leaders. We seek a Market Development Executive to drive Workday enablement, build a robust ecosystem, and accelerate co-sell opportunities with our Sales teams.

You will partner with Marketing, Alliances and Product to align programs with Workday priorities, forecast accurately, and advance multi-opportunity pursuits toward multi-million-dollar pipeline growth.

Qualifications

• 7+ years in enterprise SaaS sales, presales, partner/alliances management, or business development.
• 3+ years working with or alongside ecosystem partners (Workday experience preferred).
• Proven ability to build pipeline through partner-led or co-sell motions.
• Proven success enabling sellers and delivering partner-driven marketing programs.

Responsibilities

• Lead outreach and execution of Workday enablement meetings for Workday sellers.
• Develop Workday-sourced pipeline via direct outreach and ecosystem events.
• Act as Workday SME supporting RSMs and Presales; shape pursuit strategy and co-sell execution.
• Maintain accurate weekly forecasts and update CRM with opportunity notes.

Skills

Relationship building

Presentation skills

Enterprise software sales

CRM forecasting

Strategic account planning

Education

Bachelor's degree in Business/Marketing

MBA (plus)

Tools

CRM software

Job description

Varicent is redefining revenue performance management with cutting-edge SaaS solutions that empower global revenue leaders. We seek a Market Development Executive to drive Workday enablement, build a robust ecosystem, and accelerate co-sell opportunities with our Sales teams.

You will partner with Marketing, Alliances and Product to align programs with Workday priorities, forecast accurately, and advance multi-opportunity pursuits toward multi-million-dollar pipeline growth.