Wisconsin Territory Sales Pro & Dealer Growth

Briggs & Stratton, LLC.; Madison (WI); On-site; USD 60,000 - 95,000; Full time

Job summary

Briggs & Stratton, LLC. is seeking a Territory Sales Manager to expand sales in Wisconsin through consultative selling and dealer recruitment. You will manage customer expectations, secure orders, and implement company programs within your territory and network.

You’ll present programs, visit customers, recruit new dealers, and analyze data to forecast trends. The role emphasizes meeting territory goals, efficient travel, and strong English communication in a dynamic, field-based setting.

Qualifications

• Bachelor's degree in Business Administration, Management, Sales or related field or equivalent education and experience.
• Minimum of three years of experience in a sales or customer service position.
• Ability to analyze sales trends to identify opportunities and maximize sales.
• Solid knowledge of Briggs & Stratton products and sales procedures.
• Excellent written, verbal, and interpersonal communication skills.
• Strong computer skills including sales software, word processing and spreadsheets.
• Ability to work independently with solid organizational skills.
• Desire to continuously improve through training.
• Ability to manage business schedule and territorial travel effectively.
• Fluent in English and primary language used in area of responsibility and/or location.

Responsibilities

• Presenting sales and marketing programs to secure orders and develop partnerships with customers.
• Maintain regular contact via calls and personal visits to ensure service quality.
• Recruit new customers based on market potential and company strategy.
• Coordinate with management and support for programs and goals.
• Meet territory goals based on a business plan and update it as needed.
• Control selling costs through efficient routing and expense management.
• Analyze sales and marketing data to forecast trends and opportunities.
• Promote sell-through through group and individual campaigns and merchandising.

Skills

Consultative selling

Dealer recruitment

Sales forecasting

Communication skills

Travel readiness

Education

Bachelor's degree in Business Administration, Management, Sales or related field

Equivalent education and experience

Tools

CRM software

MS Excel

MS Word

Job description

Briggs & Stratton, LLC. is seeking a Territory Sales Manager to expand sales in Wisconsin through consultative selling and dealer recruitment. You will manage customer expectations, secure orders, and implement company programs within your territory and network.

You’ll present programs, visit customers, recruit new dealers, and analyze data to forecast trends. The role emphasizes meeting territory goals, efficient travel, and strong English communication in a dynamic, field-based setting.