Territory Sales Manager

Briggs & Stratton, LLC.; Madison (WI); On-site; USD 60,000 - 95,000; Full time

Job summary

Briggs & Stratton, LLC. is seeking a Territory Sales Manager to expand sales in Wisconsin through consultative selling and dealer recruitment. You will manage customer expectations, secure orders, and implement company programs within your territory and network.

You’ll present programs, visit customers, recruit new dealers, and analyze data to forecast trends. The role emphasizes meeting territory goals, efficient travel, and strong English communication in a dynamic, field-based setting.

Qualifications

• Bachelor's degree in Business Administration, Management, Sales or related field or equivalent education and experience.
• Minimum of three years of experience in a sales or customer service position.
• Ability to analyze sales trends to identify opportunities and maximize sales.
• Solid knowledge of Briggs & Stratton products and sales procedures.
• Excellent written, verbal, and interpersonal communication skills.
• Strong computer skills including sales software, word processing and spreadsheets.
• Ability to work independently with solid organizational skills.
• Desire to continuously improve through training.
• Ability to manage business schedule and territorial travel effectively.
• Fluent in English and primary language used in area of responsibility and/or location.

Responsibilities

• Presenting sales and marketing programs to secure orders and develop partnerships with customers.
• Maintain regular contact via calls and personal visits to ensure service quality.
• Recruit new customers based on market potential and company strategy.
• Coordinate with management and support for programs and goals.
• Meet territory goals based on a business plan and update it as needed.
• Control selling costs through efficient routing and expense management.
• Analyze sales and marketing data to forecast trends and opportunities.
• Promote sell-through through group and individual campaigns and merchandising.

Skills

Consultative selling

Dealer recruitment

Sales forecasting

Communication skills

Travel readiness

Education

Bachelor's degree in Business Administration, Management, Sales or related field

Equivalent education and experience

Tools

CRM software

MS Excel

MS Word

Job description

As a Territory Sales Manager, your role will be to expand the profitable sale of a broad range of Ferris products through consultative selling to customers in your assigned territory as well as recruiting new dealers to the Ferris network. You will manage customer expectations through conflict resolution skills, secure customer orders and effectively communicate, implement and execute all applicable company programs to customers.

Territory: Wisconsin

Candidates must reside in territory, ideally situated near a metro area.

You will do this by:

• Presenting sales & marketing programs to secure new and existing orders from customers; developing business partnerships with new and existing customers
• Maintaining a level of service and communication of customers by a regular and consistent call cycle, to include phone contact as well as personal visits
• Recruiting new customers based on market potential and company strategy and objectives
• Interfacing with assigned management and support personnel as necessary for consistent, open communication, customer support, implementation of company programs and achievement of territory and company goals and objectives
• Meeting territory goals/objectives based on a business plan; maintains (revise & update) on an ongoing basis as necessary; implements same
• Controlling and reducing selling costs thru efficient customer ranking, routing, planning and expense control
• Reviewing and analyzing sales and marketing data to promote sales, determine customer needs and provide forecasting information; communicates trends and opportunities
• Promoting the sell-thru of customer commitments thru advertising, planning and implementation of group ad campaigns and promoting individual customers. advertising & sound merchandising practices

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

You are the kind of person who is/has:

• Motivated to win
• Customer focused
• Experienced in hunting/new business development

Qualifications:

• Bachelor's Degree in Business Administration, Management, Sales or related field OR equivalent education and experience
• Minimum of three years of experience in a sales or customer service position
• Ability to analyze sales trends to identify alternatives that will maximize sales opportunities
• Ability to develop a solid knowledge of Briggs & Stratton products and sales procedures
• Excellent written, verbal, and interpersonal skills to work effectively with diverse groups of people
• Solid computer skills including understanding of sales software systems, word processing and spreadsheets
• Ability to work independently; solid organizational skills
• Possess a desire to continuously improve through training
• Ability to manage business schedule and territory travel effectively
• Fluent in English and primary language used in area of responsibility and/or location

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical & Environmental Requirements:

• Valid Drivers License
• Ability to travel within region/territory 50%, including overnight when applicable
• Able to safely load, secure, and operate a variety of company equipment and trailers on a regular basis

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton, Vanguard, Ferris, Billy Goat, and Branco brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.

Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.