Winery Hospitality Lead - Guest Experience & Sales

Tasting Room Expo; California; On-site; USD 75,000 - 120,000; Full time

Job summary

Tasting Room Expo is seeking an experienced Hospitality Manager in Napa Valley to lead a high-performing guest-facing team, drive sales, and grow membership. You will partner with the Director of Hospitality to shape experiences, events, and partnerships that increase visitation and revenue.

The role emphasizes strong local connections, strategy execution, and hands-on leadership from the floor, with a focus on coaching, training, and elevating guest experiences.

Qualifications

• Substantial experience in winery hospitality or luxury hospitality, including team management and direct sales responsibility.
• A demonstrated record of increasing sales, growing visitation, and acquiring members.
• Established connections within Napa Valley’s hospitality community.
• Strong business instincts and the initiative to pursue opportunities without waiting for direction.
• The ability to brainstorm openly, make practical recommendations, and carry ideas through to completion.
• A confident, personal sales style and the ability to teach others how to sell.
• Strong wine knowledge, good judgment, and consistent follow through.
• Experience using guest and sales data to guide decisions. Familiarity with Tock and Commerce7 is preferred.

Responsibilities

• Lead from the floor, setting the standard for hospitality, wine knowledge, and sales.
• Run daily service meetings covering reservations, guest preferences, VIP notes, assignments, staffing, and sales goals.
• Coach associates on connecting with guests, recommending wines, closing sales, and introducing membership.
• Conduct weekly training and provide direct, timely feedback that helps people improve.
• Establish clear expectations, recognize strong work, and address performance concerns.
• Build schedules with the Director of Hospitality based on business demand and upcoming events.
• Develop relationships with hotel concierges, private drivers, travel advisors, winery partners, and other local referral sources.
• Use your existing network and build new connections to bring qualified guests to the estate.
• Stay in regular contact with referral partners, keeping the winery top of mind and making it easy to arrange visits.
• Identify and pursue private tastings, group bookings, events, and partnerships that fit the estate.
• Track the business these efforts generate and focus on the relationships that deliver results.
• Take responsibility for revenue, purchase conversion, average order value, and membership acquisition goals.
• Review performance with the Director of Hospitality and recommend specific actions to improve results.
• Use guest history and purchase data to prepare for visits and identify follow up opportunities.
• Build a personal client base that supports repeat purchases, referrals, and return visits.
• Ensure the team explains membership clearly and makes confident, relevant invitations to join.
• Work closely with Client Services on new member introductions, guest follow up, and sales opportunities.
• Bring ideas to the table based on what guests are asking for, what is selling, and where you see opportunity.
• Collaborate with the Director of Hospitality on new tasting experiences, events, and outreach initiatives.
• Assess the audience, cost, staffing needs, and revenue potential before moving forward.
• Manage approved initiatives from planning through execution, keeping deadlines and details on track.
• Review results and use what you learn to improve the next effort.
• Manage reservation flow and ensure the team is prepared for each visit.
• Host tastings and remain active throughout service, supporting associates and connecting with guests.
• Recognize returning members, individual preferences, and special occasions with personal attention.
• Coordinate VIP visits and onsite events from initial inquiry through follow up.
• Handle guest concerns with professionalism, discretion, and sound judgment.
• Oversee clear, timely communication about reservations, payment, policies, and directions.
• Ensure opening and closing procedures are completed, the team has appropriate support, and the property is secure.
• Coordinate wine inventory, supplies, and transfers with the appropriate teams.
• Maintain accurate guest records and follow up tasks in Tock and Commerce7.
• Support reservations, phone and email inquiries, and shipping coordination as needed.
• Must be 21 years of age
• High School Diploma or Equivalent required
• 2+ years experience in a premium winery tasting room, hospitality setting, or retail sales position
• Must be flexible/available to work weekends, special events, and holidays
• Possess a valid driver's license
• Excellent communication, organizational and interpersonal skills
• Professional appearance and demeanor
• Demonstrated ability to multi-task, follow up, and work in a fast-paced environment under pressure
• Must have strong attention to detail
• Ability to work independently with minimal direct supervision
• Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures.

Skills

Winery hospitality

Team management

Direct sales

Networking

Guest relations

Sales strategy

Education

High School Diploma or Equiv

Tools

Tock

Commerce7

Job description

Tasting Room Expo is seeking an experienced Hospitality Manager in Napa Valley to lead a high-performing guest-facing team, drive sales, and grow membership. You will partner with the Director of Hospitality to shape experiences, events, and partnerships that increase visitation and revenue.

The role emphasizes strong local connections, strategy execution, and hands-on leadership from the floor, with a focus on coaching, training, and elevating guest experiences.