Luxury Tasting Room Leader: Guest Experience & Growth

Tasting Room Expo; Calistoga (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Benefits

Performance incentives

Job summary

Tasting Room Expo in Napa Valley seeks an experienced hospitality leader to oversee guest experience, team development, and direct-to-consumer sales operations. This role emphasizes exceptional service, coaching, and revenue growth while keeping the atmosphere welcoming and authentic.

You will drive team performance, manage scheduling and budgets, and ensure policies are followed to deliver memorable guest experiences and measurable business results.

Qualifications

• Minimum 5 years hospitality retail management experience, including winery or restaurant settings.
• Proven ability to drive revenue growth while maintaining elevated guest experiences.
• Experience managing budgets, forecasting, and operational performance metrics.
• Strong sales acumen with a track record of achieving goals and delivering results.
• Experience developing, coaching, and mentoring team members.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical, decision-making, and problem-solving abilities.
• Calm, professional, solutions-oriented under pressure.
• Passion for hospitality and creating memorable guest experiences.

Responsibilities

• Lead, inspire, and develop a hospitality team committed to excellence.
• Establish and uphold exceptional service standards across all guest touchpoints.
• Foster a culture balancing luxury with warmth, authenticity, and approachability.
• Recruit, train, coach, and evaluate hospitality staff.
• Lead ongoing training, coaching, and professional development for team members.
• Manage scheduling, staffing, time clock, and daily operations.
• Serve as a visible leader on the floor, supporting guests and team members.
• Ensure all hospitality policies, procedures, and service standards are executed.
• Drive tasting room performance, membership growth, customer retention, and direct-to-consumer sales initiatives.
• Develop and implement sales strategies, promotions, and guest engagement programs.
• Monitor KPIs and create action plans to achieve revenue, conversion, and retention goals.
• Own financial performance including budgeting, forecasting, expenses, and profitability.
• Analyze business performance and guest trends to identify growth opportunities.
• Ensure seamless guest experiences from arrival through post-visit follow-up.
• Collaborate with senior management on hospitality initiatives and strategic planning.
• Maintain operational excellence including inventory, safety, reporting, compliance, and admin processes.
• Keep tasting notes, menus and marketing materials current.
• Build relationships within local hospitality and tourism, including off-site pourings.
• Support special events, private experiences, and guest engagement programs.
• Contribute to marketing and customer communications as needed.
• Serve as a role model for service excellence, professionalism, accountability, and team culture.

Skills

Leadership

Revenue growth

Guest experience

Coaching

Training

Scheduling

Communication

Problem-solving

Organizational skills

Analytical

Hospitality excellence

Tools

CRM platforms

POS systems

Reporting tools

Job description

Tasting Room Expo in Napa Valley seeks an experienced hospitality leader to oversee guest experience, team development, and direct-to-consumer sales operations. This role emphasizes exceptional service, coaching, and revenue growth while keeping the atmosphere welcoming and authentic.

You will drive team performance, manage scheduling and budgets, and ensure policies are followed to deliver memorable guest experiences and measurable business results.