Wine Experience Guide — Tasting Room (Benefits Eligible)

Tasting & Tap Room Expo; Healdsburg (CA); On-site; USD 20,000 - 29,000; Part time

Benefits offered by this job

Medical benefits

Vacation accrual

Tips & commission (DTC)

Job summary

Crimson Wine Group is seeking a Hospitality Associate to deliver warm, personalized winery experiences and drive wine and wine club sales. The role emphasizes storytelling, guest relationships, and brand-aligned service in a team setting.

The position works 30 hours per week or more and offers eligibility for medical benefits and vacation accrual, with tips and commission for direct-to-consumer sales. A service mindset and ability to handle multiple priorities are essential.

Qualifications

• Experience in winery, hospitality, retail or restaurant preferred.
• Ability to engage guests, build rapport and drive sales through hospitality.
• Demonstrated sales mindset with meeting or exceeding goals.

Responsibilities

• Deliver personalized hospitality experiences aligned with winery standards.
• Guide guests through tastings, tours, and educational experiences.
• Drive wine, merchandise, tasting and wine club sales through relationships.
• Recommend wines and wine club memberships while meeting sales goals.
• Collaborate with guest services, wine club and events teams for smooth operations.
• Support tasting room operations, POS, shipping orders and inventory.
• Maintain professionalism, cleanliness, safety, and attention to detail.

Skills

Guest relations

Sales oriented

Storytelling

Communication

Team player

Multitasking

Tools

POS system

Job description

Crimson Wine Group is seeking a Hospitality Associate to deliver warm, personalized winery experiences and drive wine and wine club sales. The role emphasizes storytelling, guest relationships, and brand-aligned service in a team setting.

The position works 30 hours per week or more and offers eligibility for medical benefits and vacation accrual, with tips and commission for direct-to-consumer sales. A service mindset and ability to handle multiple priorities are essential.