Part-Time 30 Tasting Room Associate - Seghesio

Tasting & Tap Room Expo; Healdsburg (CA); On-site; USD 20,000 - 29,000; Part time

Benefits offered by this job

Medical benefits

Vacation accrual

Tips & commission (DTC)

Job summary

Crimson Wine Group is seeking a Hospitality Associate to deliver warm, personalized winery experiences and drive wine and wine club sales. The role emphasizes storytelling, guest relationships, and brand-aligned service in a team setting.

The position works 30 hours per week or more and offers eligibility for medical benefits and vacation accrual, with tips and commission for direct-to-consumer sales. A service mindset and ability to handle multiple priorities are essential.

Qualifications

• Experience in winery, hospitality, retail or restaurant preferred.
• Ability to engage guests, build rapport and drive sales through hospitality.
• Demonstrated sales mindset with meeting or exceeding goals.

Responsibilities

• Deliver personalized hospitality experiences aligned with winery standards.
• Guide guests through tastings, tours, and educational experiences.
• Drive wine, merchandise, tasting and wine club sales through relationships.
• Recommend wines and wine club memberships while meeting sales goals.
• Collaborate with guest services, wine club and events teams for smooth operations.
• Support tasting room operations, POS, shipping orders and inventory.
• Maintain professionalism, cleanliness, safety, and attention to detail.

Skills

Guest relations

Sales oriented

Storytelling

Communication

Team player

Multitasking

Tools

POS system

Job description

Position Summary

The Hospitality Associate delivers warm, personalized winery experiences through thoughtful service, guided tastings, and engaging storytelling. This role builds meaningful guest relationships while driving wine and wine club sales in alignment with brand standards. The ideal candidate is service driven, team oriented, adaptable, and passionate about wine and hospitality.

This position works 30 hours per week or more and is eligible for medical benefits and vacation accrual.

Essential Duties & Responsibilities

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

• Deliver exceptional, personalized hospitality experiences aligned with winery brand standards.
• Guide guests through engaging tastings, tours, and educational experiences focused on wines, vineyard sourcing, culinary pairings, and winery philosophy.
• Drive wine, merchandise, tasting, and wine club sales through relationship based hospitality.
• Confidently recommend wines and wine club memberships, consistently meeting or exceeding individual sales and membership goals.
• Adapt service approach to individual guest preferences while maintaining awareness of service flow, pacing, and experience quality.
• Collaborate with guest services, wine club, and events teams to ensure seamless daily operations and special event execution.
• Support tasting room operations, including opening and closing procedures, space setup and breakdown, POS transactions, shipping orders, and inventory support.
• Maintain high standards of professionalism, presentation, cleanliness, safety, and attention to detail in all guest and work spaces.

Qualifications

• Previous experience in winery, hospitality, retail, or restaurant environments preferred.
• Proven ability to engage guests, build rapport, and drive wine and wine club sales through relationship based hospitality.
• Demonstrated sales mindset with the ability to meet or exceed individual sales and conversion goals.
• Strong communication and storytelling skills to professionally represent the winery and its brands.
• Service driven, detail oriented, and able to manage multiple priorities in a fast paced environment.
• Collaborative, dependable team member with accountability for guest experience and results.
• Ability to learn and retain wine knowledge, brand standards, and hospitality practices.
• Current Responsible Beverage Service (RBS) and Food Handler’s Certificates required.
• Ability to perform essential physical functions of the role, with or without reasonable accommodation, including standing for extended periods and lifting up to 50 pounds.
• Required to follow all safety, sanitation, and responsible alcohol service policies.
• Must be at least 21 years of age.

The projected hourly pay rate for this position is $18.00 per hour (in addition to tips and commission for DTC). This rate is the projected compensation for this position, however the actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. Crimson Wine Group reserves the right to modify the pay range/rate at any time in the future.