Wine Country Hospitality Associate - Part-Time Tasting

Crimson Wine; Healdsburg (CA); On-site; USD 20,457 - 29,136; Part time

Benefits offered by this job

Medical benefits

Vacation hours

Job summary

Crimson Wine in Healdsburg is looking for a Hospitality Associate. This part-time role focuses on delivering exceptional customer service to guests, ensuring engaging and educational wine-tasting experiences, and promoting wine sales. Candidates should have knowledge of wine, strong communication skills, and a passion for customer interaction.

The position involves various responsibilities including setting up tasting areas, conducting tours, and maintaining a clean environment. Compensation is projected at $18.00 per hour plus tips, and requires a flexible schedule.

Qualifications

• Knowledge of wine and food required with an initiative to learn.
• Strong communication skills necessary, comfortable in front of crowds.
• Must be able to lift 40 lbs and work flexible hours including weekends.

Responsibilities

• Greet visitors with hospitality and provide memorable wine-tasting experiences.
• Educate guests about the winery and sell wine and memberships.
• Set up and maintain tasting room spaces and perform sales transactions.

Skills

Knowledge of wine and food

Strong written and verbal communication skills

Manual dexterity

Ability to prioritize and manage time under pressure

Job description

Seghesio Family Vineyard, Healdsburg, CA, US

30+ days ago Requisition ID: 1471

Company Background

At Crimson Wine Group, we are the guardians of 1,000 acres of pristine vineyards, iconic estates, forests, and wildlife habitats along the West Coast.Our enviable portfolio of brands includes Pine Ridge Vineyards (Napa, Calif.), Seghesio Family Vineyards (Healdsburg, Calif.), Archery Summit (Dayton, Ore.), Chamisal Vineyards (San Luis Obispo, Calif.), Double Canyon (West Richland, Wash.), Seven Hills Winery (Walla Walla, Wash.) and Raeburn Winery (Sonoma, Calif.).

We are committed to creating a workplace and culture that celebrates diversity, equity and inclusion as part of what makes us a little different and a lot better. Our success is informed by the wide range of experiences and perspectives that our team brings to each of our wines – from vine to bottle and beyond. We encourage all applicants with a vision for creating a more equitable, inclusive and diverse wine industry to apply to join our team. For more information, please visit www.crimsonwinegroup.com .

Position Summary

The Hospitality Associate delivers warm, personalized winery experiences through thoughtful service, guided tastings, and engaging storytelling. This role builds meaningful guest relationships while driving wine and wine club sales in alignment with brand standards. The ideal candidate is service‑driven, team‑oriented, adaptable, and passionate about wine and hospitality. Part-time 30 is eligible for medical benefits and vacation pay.

Values in Practice

We Serve – We Focus on Excellence - We Deliver on Commitments

• Demonstrate a genuine service heart by delivering gracious, intentional hospitality to guests and teammates.
• Prepare for each day’s visits by reviewing reservations, guest notes, special occasions, and expectations so guests feel truly expected.
• Anticipate needs, remove obstacles, and create a seamless experience from first contact through post-visit follow-up.
• Practice active listening and intentional conversation to personalize each interaction and elevate the guest experience.

Brand Representation & Storytelling

• Represent the winery and its brands with professionalism, enthusiasm, and authenticity.
• Confidently share the brand story, estate highlights, and hospitality philosophy to create a meaningful sense of place and connection.
• Act as a brand ambassador in all guest interactions.

Teamwork & Accountability

• Support a collaborative service culture through proactive communication, knowledge sharing, and mutual support.
• Take ownership when service standards are not met and partner with leadership to resolve issues and prevent recurrence.
• Maintain discretion and confidentiality regarding guests, trade visitors, and internal winery operations.

Commitment to Excellence & Growth

• Exhibit a growth mindset by welcoming feedback, embracing continuous improvement, and adapting to evolving guest and business needs.
• Participate in daily pre‑shift communication and follow safety expectations to help maintain a safe, inclusive, and engaged environment.

Community & Stewardship

• Uphold respect for the estate, land, and community by aligning daily actions with sustainability, outreach, and responsible hospitality principles.

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

• Deliver exceptional, personalized hospitality experiences aligned with winery brand standards.
• Guide guests through engaging tastings, tours, and educational experiences focused on wines, vineyard sourcing, culinary pairings, and winery philosophy.
• Drive wine, merchandise, tasting, and wine club sales through relationship‑based hospitality.
• Confidently recommend wines and wine club memberships, consistently meeting or exceeding individual sales and membership goals.
• Adapt service approach to individual guest preferences while maintaining awareness of service flow, pacing, and experience quality.
• Collaborate with guest services, wine club, and events teams to ensure seamless daily operations and special event execution.
• Support tasting room operations, including opening and closing procedures, space setup and breakdown, POS transactions, shipping orders, and inventory support.
• Maintain high standards of professionalism, presentation, cleanliness, safety, and attention to detail in all guest and work spaces.

Qualifications

• Previous experience in winery, hospitality, retail, or restaurant environments preferred.
• Proven ability to engage guests, build rapport, and drive wine and wine club sales through relationship‑based hospitality.
• Demonstrated sales mindset with the ability to meet or exceed individual sales and conversion goals.
• Strong communication and storytelling skills to professionally represent the winery and its brands.
• Service‑driven, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• Collaborative, dependable team member with accountability for guest experience and results.
• Ability to learn and retain wine knowledge, brand standards, and hospitality practices.
• Current Responsible Beverage Service (RBS) and Food Handler’s Certificates required.
• Ability to perform essential physical functions of the role, with or without reasonable accommodation, including standing for extended periods and lifting up to 50 pounds.
• Required to follow all safety, sanitation, and responsible alcohol service policies.
• Must be at least 21 years of age.

The projected hourly pay rate for this position is $18.00 per hour (in addition to tips and commission for DTC). This rate is the projected compensation for this position, however the actual compensation offered may vary based on job-related factors such as (but not limited to) candidate qualifications, related experience and education, candidate work location and market data. Crimson Wine Group reserves the right to modify the pay range/rate at any time in the future.