Regional Marketing Lead, Spirits – Local Activation & ROI

GALLO; Modesto (CA); Vor Ort; USD 125.000 - 187.000; Vollzeit

Benefits dieser Stelle

Competitive compensation

Zusammenfassung

GALLO is seeking a Regional Marketing Manager to bring national brand strategies to life at the regional level, coordinating campaigns across wine, RTD, and spirits. You will own regional plans, activations, and partnerships, while managing budgets and co-investments to maximize ROI.

You will collaborate with Brand, Sales, distributors, agencies, and media teams, ensuring effective local media planning and project execution in a fast-paced environment. Open to California locations.

Qualifikationen

• Master’s degree or Bachelor’s degree with marketing experience per requirement.
• Brand marketing experience.
• 2 years in media planning/buying (agency or client side).
• Ability to travel up to 40%.
• Experience planning local marketing campaigns with Out of Home.
• Experience with project and budget management.
• Willing to travel to offices up to 5% of the time.
• Must be 18 years or older.

Aufgaben

• Translate brand strategy into regional activation across wine, RTD, and spirits.
• Own regional marketing plans, local sports partnerships, events, and local media activation.
• Manage budgets and co-investments, optimize ROI.
• Coordinate briefs, trackers, budgets, timelines, assets, approvals.
• Collaborate with Brand, Sales, distributors, agencies, and media teams.

Kenntnisse

Brand marketing experience

Media planning

Budget management

Independent work

Ausbildung

Master’s degree in Marketing

Bachelor’s degree in Marketing

High school diploma with 9 years marketing experience

Tools

MS Word

MS PowerPoint

MS Excel

IRI

Brio

Spectra

Jobbeschreibung

GALLO is seeking a Regional Marketing Manager to bring national brand strategies to life at the regional level, coordinating campaigns across wine, RTD, and spirits. You will own regional plans, activations, and partnerships, while managing budgets and co-investments to maximize ROI.

You will collaborate with Brand, Sales, distributors, agencies, and media teams, ensuring effective local media planning and project execution in a fast-paced environment. Open to California locations.