Whiskey Brand Growth & Wholesale Manager

Driftless Glen Distillery; Baraboo (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Driftless Glen Distillery in Wisconsin seeks a Brand & Marketing Manager to grow the brand through wholesale growth, distributor relationships, and strategic brand-building across on- and off-premise channels.

You will partner with distributors, sales teams, retailers, bars, and restaurants to expand distribution, increase case growth, and elevate product placement, while coordinating campaigns, events, and promotions.

Qualifications

• 3+ years of marketing, brand management, sales, spirits, beverage alcohol, hospitality, or related experience preferred.
• Strong communication and relationship-building skills.
• Comfortable working with distributors and sales representatives.
• Highly organized and able to manage multiple projects.
• Creative but also highly analytical.
• Willingness to travel to distributor markets and industry events.
• Passion for whiskey, spirits, hospitality, and the Driftless Glen brand.

Responsibilities

• Develop and implement wholesale growth strategies and distributor programs.
• Strengthen relationships with distributors and retailers.
• Create sales tools, presentations, and promotional materials.
• Coordinate marketing campaigns with distributors and retailers; manage budgets and ROI.
• Monitor weekly/monthly sales, depletions, and placements; report KPIs.
• Lead brand campaigns and product launches across core channels.

Skills

Marketing

Brand management

Sales

Distributor relationships

Beverage alcohol industry

Job description

Driftless Glen Distillery in Wisconsin seeks a Brand & Marketing Manager to grow the brand through wholesale growth, distributor relationships, and strategic brand-building across on- and off-premise channels.

You will partner with distributors, sales teams, retailers, bars, and restaurants to expand distribution, increase case growth, and elevate product placement, while coordinating campaigns, events, and promotions.