Brand, Sales, & Marketing Manager

Driftless Glen Distillery; Baraboo (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Driftless Glen Distillery in Wisconsin seeks a Brand & Marketing Manager to grow the brand through wholesale growth, distributor relationships, and strategic brand-building across on- and off-premise channels.

You will partner with distributors, sales teams, retailers, bars, and restaurants to expand distribution, increase case growth, and elevate product placement, while coordinating campaigns, events, and promotions.

Qualifications

• 3+ years of marketing, brand management, sales, spirits, beverage alcohol, hospitality, or related experience preferred.
• Strong communication and relationship-building skills.
• Comfortable working with distributors and sales representatives.
• Highly organized and able to manage multiple projects.
• Creative but also highly analytical.
• Willingness to travel to distributor markets and industry events.
• Passion for whiskey, spirits, hospitality, and the Driftless Glen brand.

Responsibilities

• Develop and implement wholesale growth strategies and distributor programs.
• Strengthen relationships with distributors and retailers.
• Create sales tools, presentations, and promotional materials.
• Coordinate marketing campaigns with distributors and retailers; manage budgets and ROI.
• Monitor weekly/monthly sales, depletions, and placements; report KPIs.
• Lead brand campaigns and product launches across core channels.

Skills

Marketing

Brand management

Sales

Distributor relationships

Beverage alcohol industry

Job description

The Brand & Marketing Manager is responsible for growing the Driftless Glen Distillery brand with a primary focus on wholesale sales, distributor relationships, retail placement, brand awareness, and case growth .

This position will work closely with distributors, sales representatives, retailers, bars, restaurants, and internal leadership to develop and execute strategies that increase distribution, improve depletion performance, create new sales opportunities, and strengthen Driftless Glen's position in the whiskey and spirits market.

This is a sales-support and brand-growth position , not simply a traditional social media marketing role. The ideal candidate is proactive, organized, creative, comfortable working with distributors and sales teams, and motivated by measurable sales results.

Wholesale Growth & Business Development

Position Summary

The Brand & Marketing Manager is responsible for growing the Driftless Glen Distillery brand with a primary focus on wholesale sales, distributor relationships, retail placement, brand awareness, and case growth .

This position will work closely with distributors, sales representatives, retailers, bars, restaurants, and internal leadership to develop and execute strategies that increase distribution, improve depletion performance, create new sales opportunities, and strengthen Driftless Glen's position in the whiskey and spirits market.

This is a sales-support and brand-growth position , not simply a traditional social media marketing role. The ideal candidate is proactive, organized, creative, comfortable working with distributors and sales teams, and motivated by measurable sales results.

Key Responsibilities

Wholesale & Distributor Growth

• Develop and execute strategies to increase wholesale case sales and depletions.
• Manage and strengthen relationships with distributors across existing markets.
• Work with distributor sales teams to identify opportunities for new placements and increased distribution.
• Create distributor sales tools, presentations, sell sheets, product information, and promotional materials.
• Track distributor performance and identify markets, products, and accounts with growth opportunities.
• Develop plans to increase placements in liquor stores, bars, restaurants, hotels, and other accounts.
• Assist with new state and distributor launches.
• Coordinate new product introductions with distributors and sales representatives.
• Develop incentives, promotions, and sales programs that motivate distributor teams.
• Identify opportunities for special releases, single barrels, private selections, and limited editions.
• Maintain relationships with key retail and on-premise accounts.
• Help develop strategies to turn first-time placements into repeat orders.

Brand Development

• Develop and maintain the Driftless Glen brand strategy.
• Ensure consistent brand messaging across wholesale, digital, print, events, and retail materials.
• Develop campaigns around core products, new releases, and limited releases.
• Identify opportunities for Driftless Glen to stand out in a crowded spirits market.
• Coordinate photography, video, advertising, promotional materials, and other brand assets.
• Develop partnerships with complementary brands, businesses, tourism organizations, and industry partners.
• Identify opportunities for national, regional, and local PR and media coverage.

Marketing

• Develop and manage the annual wholesale marketing calendar.
• Lead the overall strategy, growth, and marketing of the Driftless Bottle Club.
• Manage the coordination and execution of quarterly club releases
• Manage social media strategy with an emphasis on brand awareness and driving product demand.
• Coordinate email marketing and customer communications related to spirits and wholesale products.
• Develop digital and print advertising campaigns.
• Manage marketing budgets and track return on investment.
• Coordinate promotional campaigns with distributors and retailers.
• Support retailer displays, tastings, bottle shops, cocktail programs, and other account-level marketing initiatives.

Sales Growth & Reporting

• Monitor weekly and monthly case sales, depletions, placements, and distribution.
• Identify trends and opportunities by state, distributor, SKU, and account.
• Develop monthly wholesale sales reports for leadership.
• Establish measurable marketing and sales KPIs.
• Track the effectiveness of promotions and campaigns.
• Work with management to establish annual wholesale sales goals.
• Bring new ideas to leadership for increasing case volume and expanding the Driftless Glen footprint.

What Success Looks Like

Within the first year, this person should help Driftless Glen:

• Increase wholesale case sales.
• Increase distributor depletions.
• Add new retail and on-premise accounts.
• Increase product placements in existing markets.
• Improve distributor communication and accountability.
• Launch successful new products and limited releases.
• Build stronger relationships with distributor sales teams.
• Create repeatable programs that generate wholesale sales.
• Develop a clear marketing strategy tied directly to revenue and case growth.

Ideal Candidate

• 3+ years of marketing, brand management, sales, spirits, beverage alcohol, hospitality, or related experience preferred.
• Strong communication and relationship-building skills.
• Comfortable working with distributors and sales representatives.
• Highly organized and able to manage multiple projects.
• Creative but also highly analytical.
• Comfortable looking at sales data and KPIs.
• Self-directed and willing to identify opportunities rather than waiting for assignments.
• Strong understanding of social media and digital marketing.
• Willingness to travel to distributor markets and industry events.
• Passion for whiskey, spirits, hospitality, and the Driftless Glen brand.