Strategic Channel Manager - Spirits Growth

Scotch Whisky; Sacramento (CA); On-site; USD 99,000 - 111,000; Full time

Benefits offered by this job

Bonus plan

Private Healthcare

401(k) with match

Life and AD&D insurance

Product allowance

Charity funding opportunities

Learning resources

Generous vacation entitlement

Job summary

WG&S is seeking a Channel Manager to lead the Northern California market for a portfolio of spirits including Hendrick's Gin, Glenfiddich, Tullamore D.E.W., and Milagro Tequila. You will drive market-level sales programs with distributors, build strong trade relationships, and ensure flawless promotion execution.

Ideal candidates have 3–5 years in the spirits industry, strong budgeting and analytics skills, and the ability to travel as needed.

Qualifications

• Strong relationship builder with distributor partners and trade partners.
• Analytical skills to evaluate market results and provide recommendations.
• Experience in alcohol beverage industry with supplier-side background preferred.
• Budget management for promotion activities and brand support.
• Willingness to travel as required (air travel may be necessary).

Responsibilities

• Drive market level sales activities and channel programs with distributor support.
• Oversee local activities to align distributor efforts with long-term objectives.
• Develop relationships with distributors and key trade members to execute promotions.
• Manage educational trainings with brand ambassadors and maximize promotion value.

Skills

Relationship building

Communication

Budgeting

Analysis

Travel readiness

Driver's license

Education

Bachelor’s Degree (preferred)

Tools

Microsoft Excel

Job description

WG&S is seeking a Channel Manager to lead the Northern California market for a portfolio of spirits including Hendrick's Gin, Glenfiddich, Tullamore D.E.W., and Milagro Tequila. You will drive market-level sales programs with distributors, build strong trade relationships, and ensure flawless promotion execution.

Ideal candidates have 3–5 years in the spirits industry, strong budgeting and analytics skills, and the ability to travel as needed.