Beverage Sales Executive — Travel‑Driven Growth

Sugarlands Distilling Company; Wisconsin; On-site; USD 50,000 - 80,000; Full time

Job summary

Sugarlands Distilling Company in Wisconsin seeks a dynamic Chain Accounts Sales Representative to service on- and off-premise accounts, chain liquor stores, independent retailers, bars and restaurants. You will ensure products are stocked, promoted, and merchandised, and conduct tastings in key accounts.

Responsibilities include developing relationships with store managers, setting up displays, hosting tastings, traveling up to 50% with overnight trips, and working with distributor partners to

Qualifications

• Must be at least 21 years of age.
• Sales experience, preferably within the wine and spirits distribution industry.
• Professional with a positive attitude, great organizational skills, and the ability to thrive in a highly competitive environment.
• Ability to establish working relationships with accounts, both chain and broad market, in the territory as well as the determination to aggressively grow and expand territory.
• Self-Motivated & Goal orientated with proven track record of achieving sales and profit goals, distribution objectives and creating positive relationships.
• Possess a cell phone, dependable vehicle, valid driver license, proof of state registration and insurance and an acceptable driving record.
• Preferably Bachelor’s Degree (in Business or related field is a plus).
• Must be open to working occasional weekend hours.
• Ability to lift, push and pull several cases on a regular basis.
• Must be computer literate with the ability to operate Microsoft Office

Responsibilities

• Develop relationships and establish credibility with retail chain store wine/liquor managers and other store personnel in assigned territory.
• Selling in new items as well as displays and current items
• Setting up case stacks, displays, POS material and educating customers on brands.
• Occasionally conducting in-store tastings, as well as hand-selling at applicable chain locations
• Host tastings with store manager and staff on our brands
• Inventory, refill and re-merchandise existing displays of product as needed or as instructed by store manager
• Develop relationships and work with distributor Key Account Manager
• Perform a minimum of 4 tastings a month
• Provide sales reps you work with appropriate tools to sell our brands. Shelf talkers, sales sheets, samples etc.
• Must be willing to travel 50% of the time
• Will require overnight travel
• Develop, maintain, and grow the sales of the company in the assigned territory
• Conduct regular sales calls (8-10 account calls per day) to accounts in territory to develop and maintain customer relations and satisfaction with service provided
• Call on all accounts on a systematic basis as directed by Regional Sales Manager
• Work in the market to build strong relationships with off and off-premise Key Accounts
• Determine new accounts for product placement
• Keep all customers advised of current sales trends, promotions/deals/programs and special pricing
• Participate in market visits, ride-with’s with management and work-with’s with distributor sales reps
• Open new retail accounts as well as aggressively pursuing new restaurant accounts to place our products
• Train, work the market, and develop relationships with the distributor sales reps

Skills

Sales experience

Organizational skills

Communication skills

Self-motivated

Drive for results

Customer relationship building

Driving license

Team collaboration

Education

Bachelor’s Degree in Business or related field

Tools

Microsoft Office

Job description

Sugarlands Distilling Company in Wisconsin seeks a dynamic Chain Accounts Sales Representative to service on- and off-premise accounts, chain liquor stores, independent retailers, bars and restaurants. You will ensure products are stocked, promoted, and merchandised, and conduct tastings in key accounts.

Responsibilities include developing relationships with store managers, setting up displays, hosting tastings, traveling up to 50% with overnight trips, and working with distributor partners to