West Coast SDR Leader: Build & Scale AI Sales Playbook

Cresta; San Francisco (CA); Hybrid; USD 142,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Remote work stipend

Lunches and dinners

Job summary

Cresta is seeking a Bay Area-based West Coast SDR leader to build and guide our outbound and inbound pipeline for the AI/CX platform. This is a build role: you set the playbook, not inherit one, and you will be in the office 2x per week.

You will hire, onboard, and develop SDR talent, shape data-driven strategies, and guide the team toward hitting quotas daily while collaborating with Marketing, RevOps, and Sales. This role offers competitive pay, equity, and a comprehensive benefits package.

Qualifications

• 2+ years of sales/SDR leadership experience in a high-growth technology company.
• Located in the Bay Area, in office 2x/week (Mon/Wed).
• Deep understanding of modern SDR tools: Gong, LinkedIn Sales Nav, 6sense, ZoomInfo, etc.
• Experience executing an outbound multichannel strategy and optimizing playbooks.
• Consistent track record of exceeding quota, both as a leader and as an IC.
• Strong analytical experience managing pipeline goals and forecasting.
• Experience partnering with AEs, Marketing, and RevOps on ICP, messaging, and process.

Responsibilities

• Hire, onboard, and develop exceptional SDR talent
• Build and iterate on a data-driven outbound and inbound strategy
• Foster a culture of high accountability and performance
• Motivate the team through incentives and contests
• Uplevel SDRs and help them grow into future AEs and managers
• Report on SDR KPIs to ensure quotas and SLAs are hit daily
• Partner cross-functionally with Marketing, RevOps, and Sales on key initiatives

Skills

SDR leadership

Bay Area

Outbound strategy

Data-driven

Forecasting

ICP

Collaboration

Education

Bachelor's degree or equivalent

Tools

Gong

LinkedIn Sales Navigator

6sense

ZoomInfo

Job description

Cresta is seeking a Bay Area-based West Coast SDR leader to build and guide our outbound and inbound pipeline for the AI/CX platform. This is a build role: you set the playbook, not inherit one, and you will be in the office 2x per week.

You will hire, onboard, and develop SDR talent, shape data-driven strategies, and guide the team toward hitting quotas daily while collaborating with Marketing, RevOps, and Sales. This role offers competitive pay, equity, and a comprehensive benefits package.