West Coast Sales Representative

NutraBio Labs, Inc.; California; On-site; USD 60,000 - 100,000; Full time

Job summary

NutraBio Labs, Inc. seeks a driven Sales Representative to manage and grow our West Coast territory across retail accounts, BioCrew events, in-store demos, and expos.

You will develop annual business plans, maintain professional account communications, and travel frequently to build relationships, close orders, and drive sales growth. The role emphasizes product knowledge, demos, and reporting.

Qualifications

• Three+ years of sales experience (sports nutrition, supplements, CPG, or retail preferred).
• Willingness to travel regularly across the West Coast.
• Strong verbal and written communication, relationship-building, negotiation, and problem-solving skills.
• Proven ability to analyze sales data and market trends, set goals, and meet targets.
• Organized, self-motivated, accountable, and able to work independently within a team.

Responsibilities

• Develop annual business plans for assigned accounts in partnership with management.
• Maintain consistent, professional communication with current and prospective accounts.
• Travel throughout the West Coast territory; expected to travel two weeks per month as needed.
• Generate and process orders via in-person visits, phone, email, and other channels; prepare quotes, invoices, and agreements.
• Drive new product and line placements, increase assortment and distribution, and achieve sales growth targets.
• Track daily account visits, orders, and sales activity; provide weekly reports or updates.
• Meet monthly new-account acquisition goals by brand, as established with management.
• Develop and execute account-specific marketing, merchandising, and promotional activities to increase sales.
• Conduct in-store product education, demos, and sampling; communicate key product benefits with sales materials.
• Represent NutraBio at retail activations, BioCrew events, and trade shows or expos.
• Prepare sales reports, maintain accurate account records, and submit business expense reports on time.

Skills

Sales expertise

Verbal communication

Written communication

Relationship building

Negotiation

Problem solving

Sales data analysis

Goal setting

Team collaboration

Microsoft Office

Tools

Microsoft Office

Sales reporting tools

Job description

NutraBio Labs, Inc. is a fast-growing sports nutrition and wellness company committed to bringing high-quality, fully transparent supplements to brick-and-mortar retailers. We are seeking a driven, results-oriented Sales Representative to manage and grow our West Coast territory. This role is responsible for representing NutraBio Labs and Protein Now across retail accounts, BioCrew events, in-store demos, and industry expos. The ideal candidate is relationship-focused, commercially minded, and motivated to grow existing business while developing new opportunities.

In this role, you will:

• Develop annual business plans for assigned accounts in partnership with management.
• Maintain consistent, professional communication with current and prospective accounts.
• Travel throughout the West Coast territory and to regional accounts as needed; expect frequent travel, including a minimum of two weeks per month when business needs require.
• Generate and process orders through in-person visits, phone, email, and other channels; prepare quotes, invoices, and account agreements as needed.
• Drive new product and new-line placements, increase assortment and distribution, and achieve sales growth targets established by management.
• Track daily account visits, orders, and sales activity, and provide weekly reports or updates as requested.
• Meet monthly new-account acquisition goals by brand, as established with management.
• Develop and execute account-specific marketing, merchandising, and promotional activities to increase sales.
• Conduct in-store product education, demos, and sampling; use product knowledge and sales materials to communicate key product benefits.
• Represent NutraBio at retail activations, BioCrew events, and relevant trade shows or expos.
• Prepare sales reports, maintain accurate account records, and submit business expense reports on time.

Requirements:

• At least three years of sales experience; sports nutrition, supplements, consumer packaged goods, or retail sales experience is preferred.
• Willingness and ability to travel regularly throughout the West Coast territory.
• Strong verbal and written communication, relationship-building, negotiation, and problem-solving skills.
• Proficiency in analyzing sales data and market trends, setting goals, and delivering against sales targets.
• Organized, self-motivated, accountable, and able to work independently while contributing to a team.

Other Skills & Abilities:

• Strong sales, account management, and business development skills.
• Ability to develop a high level of product knowledge and communicate product features and benefits effectively.
• Ability to respond professionally to customer questions, concerns, and complaints.
• Working knowledge of Microsoft Office and related sales reporting tools.