West Coast Retail Marketing Operations Manager

Lithia & Driveway; United States; Remote; USD 80,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays

PTO: 80 hours at time of hire

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is seeking a Manager, Retail Marketing Operations (RMO) to partner with West Coast dealership leaders, driving market growth, loyalty, and operational excellence across multiple locations. This strategic role leverages data to shape campaigns, programs, and performance metrics for store networks.

The ideal candidate has 2–5 years in automotive marketing or multi-location retail marketing, is fluent in performance marketing and customer lifecycle strategies, and can influence

Qualifications

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years).
• Strong understanding of performance marketing, customer lifecycle, and retention strategies.
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms).
• Confidence working directly with leadership and influencing decisions.

Responsibilities

• Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores.
• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience.
• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results.
• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors.
• Execute campaigns: Oversee content and campaigns that drive engagement and performance.
• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes.
• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders.

Skills

Automotive marketing experience

Multi-location retail marketing

Data-driven marketing

Stakeholder influence

Tools

Google Analytics

CRM tools

Reporting platforms

Job description

Lithia & Driveway is seeking a Manager, Retail Marketing Operations (RMO) to partner with West Coast dealership leaders, driving market growth, loyalty, and operational excellence across multiple locations. This strategic role leverages data to shape campaigns, programs, and performance metrics for store networks.

The ideal candidate has 2–5 years in automotive marketing or multi-location retail marketing, is fluent in performance marketing and customer lifecycle strategies, and can influence