Retail Marketing Manager (SoCal)

Lithia & Driveway; Temecula (CA); On-site; USD 80,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Employee Stock Purchase Plan

Job summary

A leading automotive retailer seeks a Manager of Retail Marketing Operations to enhance customer loyalty and drive store performance in Southern California. The role demands strategic marketing oversight, fostering OEM partnerships, and leveraging data analysis for actionable insights. A Bachelor's degree in Business or related field is required, along with proficiency in CRM systems and Google Analytics. The position offers competitive compensation and benefits including medical, dental, and 401(k) retirement plans.

Qualifications

• Bachelor's degree or equivalent experience required.
• Strong understanding of automotive industry and dealership operations.
• Ability to analyze data for marketing effectiveness.

Responsibilities

• Drive store performance through tailored marketing strategies.
• Design initiatives that enhance customer loyalty.
• Provide data-driven recommendations for marketing strategies.

Skills

Strategic marketing oversight

Data analysis

Customer relationship management

Attention to detail

Education

Bachelor's degree in Business, Marketing, Communications, Advertising, or equivalent experience

Tools

Google Analytics

CRM Systems

Microsoft Office Suite

Job description

Dealership: L0021 LAD Advertising

Manager, Retail Marketing Operations (RMO)

Region: Southern California

Compensation: The full salary range for this position is $80,000-$125,000 annually. The anticipated starting pay for this role is $80,000-$110,000, based on factors such as skills, experience, and internal equity. Final compensation will be determined through the interview process and in accordance with applicable pay equity and transparency laws.

Travel Required up to 45% of the time.

Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun. Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel.

What You'll Do

• Strategic Marketing Oversight: Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Customer Loyalty Initiatives: Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
• OEM Partnerships: Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
• Data-Driven Guidance: Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
• Content and Campaign Management: Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
• Collaboration and Strategy Execution: Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
• Technology and Analytics Integration: Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
• Market Adaptability: Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
• Alignment and Advocacy: Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.

What You'll Bring

• Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
• Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.
• Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
• Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
• Attention to Detail: Strong organizational skills with a keen eye for detail.

We Offer Best In Class Industry Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.