Retail Marketing Operations Lead

L0021 LAD Advertising; United States; Remote; USD 80,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental and Vision Plans

Paid Holidays

PTO: 80 hours at time of hire

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is seeking a Manager, Retail Marketing Operations (RMO) for the West Coast with regional travel. You will lead marketing strategies to boost sales, loyalty, and profitability across multiple stores, turning data into actionable plans.

The role requires 2–5 years in automotive marketing or multi-location retail marketing, plus strong analytics and leadership capabilities to influence store leaders and OEM partners.

Qualifications

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years).
• Strong understanding of performance marketing, customer lifecycle, and retention strategies.
• Ability to turn data into action using analytics and CRM/reporting tools.

Responsibilities

• Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores.
• Develop programs and campaigns to strengthen retention and customer experience.
• Turn insights and scorecard metrics into actionable strategies and measurable results.
• Advise Store Leaders and collaborate with OEMs, internal teams, and vendors.
• Oversee content and campaigns that drive engagement and performance.
• Use analytics and market trends to continuously improve outcomes.
• Ensure alignment with company initiatives and serve as a resource for stakeholders.

Skills

Automotive marketing

Dealership operations

Multi-location retail marketing

Analytics to action

Tools

Google Analytics

CRM tools

Reporting platforms

Job description

Lithia & Driveway is seeking a Manager, Retail Marketing Operations (RMO) for the West Coast with regional travel. You will lead marketing strategies to boost sales, loyalty, and profitability across multiple stores, turning data into actionable plans.

The role requires 2–5 years in automotive marketing or multi-location retail marketing, plus strong analytics and leadership capabilities to influence store leaders and OEM partners.