Digital Brand Retail Marketing Manager

Lithia & Driveway; United States; Remote; USD 95,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays

PTO: 80 hours front-loaded on day 1

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

With 7+ years in brand/ integrated marketing, you’ll shape strategies across paid, owned, and earned channels, while collaborating on launches and partnerships to enhance the customer journey and brand loyalty.

Qualifications

• 7+ years in brand marketing, integrated campaigns, or related field.
• Proven success leading cross-functional initiatives with agencies.
• Strong understanding of consumer behavior and full-funnel marketing.
• Excellent communication, PM, and stakeholder management.
• Experience in automotive/e-commerce/retail tech is a plus.
• Familiar with GTM planning, SEO, paid media, and partnerships.
• Degree in Marketing/Communications/Business preferred.

Responsibilities

• Develop and execute brand and marketing strategies for growth.
• Lead integrated campaigns across paid, owned, and earned channels.
• Collaborate with agencies, product, CRM, SEO, analytics, and creative teams.
• Be the primary strategic contact for the Agency of Record.
• Support media planning, optimization, and budget discussions.
• Identify sponsorships and partnerships to boost the brand.
• Contribute to product launches and customer experience initiatives.
• Use data and insights to guide strategy and improve results.
• Present results and business impact to leadership.

Skills

Brand marketing

Multi-channel campaigns

Agency management

Consumer insights

Communication skills

Education

Bachelor's degree in Marketing

Job description

Driveway.com is where car buying and selling meets convenience - with no haggling, no pressure, and no leaving your couch. The definition of Auto Done Easy! We're the digital retail arm of Lithia & Driveway (LAD) and we're on a mission to make car ownership easy, transparent, and dare we say... enjoyable. Backed by a network of nearly 300 dealerships across the U.S, Driveway blends the best of tech and human touch to deliver a smarter, smoother experience. We're big on innovation, big on people, and always driving forward. Come ride with us!

We're looking for a strategic and results-driven Brand Marketing Manager to lead the Driveway brand and develop integrated marketing programs that drive customer growth, engagement, and loyalty through our e-commerce vehicle purchasing platform.

In this highly visible role, you'll partner with our Agency of Record and teams across Product, Creative, CRM, SEO, Media, and Analytics to bring innovative campaigns and brand initiatives to life. You'll help shape how customers discover and experience Driveway while ensuring marketing strategies align with business goals and deliver measurable results.

Reporting to the Senior Director of Driveway, you'll play a key role in accelerating brand growth, building strategic partnerships, and strengthening Driveway's position as a leader in digital automotive retail.

Location: Remote

What You'll Do

• Develop and execute brand and marketing strategies that support customer growth and business objectives.
• Lead integrated campaigns across paid, owned, and earned channels.
• Partner with agency, creative, media, CRM, SEO, analytics, and product teams to deliver cohesive customer experiences.
• Serve as the primary strategic contact for Driveway's Agency of Record.
• Support media planning, campaign optimization, and budget discussions.
• Identify and activate sponsorships, partnerships, and brand-building opportunities.
• Collaborate on product launches and customer experience initiatives.
• Use customer insights, research, and performance data to guide strategy and drive continuous improvement.
• Present campaign results, recommendations, and business impact to leadership.

What You'll Bring

• 7+ years of experience in brand marketing, integrated marketing, media strategy, partnerships, or a related field.
• Proven success leading cross-functional initiatives, managing agency partners, and delivering integrated, multi-channel campaigns.
• Strong understanding of consumer behavior, full-funnel marketing, and how to turn insights into impactful marketing strategies.
• Excellent communication, project management, and stakeholder management skills, with the ability to influence across teams.
• Experience in automotive, e-commerce, retail, marketplace, or consumer technology environments is a plus.
• Familiarity with product marketing, go-to-market planning, customer lifecycle marketing, SEO, paid media, partnerships, and digital customer acquisition strategies.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Total Rewards

At Lithia & Driveway, we believe in pay transparency. The full compensation range for this position is $95,000-$130,000, reflecting the earning potential and growth opportunities available within the role. Actual compensation will be determined based on factors such as experience, skills, job-related knowledge, and geographic location. Final pay decisions are made through the interview process and in accordance with applicable pay equity and transparency laws.

We offer a comprehensive benefits package designed to support you and your family, including:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays
• PTO: 80 hours front-loaded on day 1
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

Additional information about our Total Rewards benefits can be reviewed on our careers site at totalrewards.lithiadriveway.com

High School graduate or equivalent, 18 years or older required. We are a drug-free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Reasonable accommodations may be made to enable individuals to perform the essential functions.

Key Words: RMO, Digital, Retail Marketing, EComm, ECom, E-Comm, E-Com, Automotive