Retail Marketing Operations Lead — Data-Driven Growth

L0021 LAD Advertising; Las Vegas (NV); On-site; USD 80,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Job summary

Lithia & Driveway is hiring a Retail Marketing Operations Manager (RMO) to act as a strategic partner to dealership leaders across California and Nevada. You’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

This role requires a blend of strategist, operator, and data-driven storytelling skills. Travel within the region is required, and compensation ranges from $80,000 to $125,000 plus bonus, depending on experience and

Qualifications

• Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years).
• Strong understanding of performance marketing, customer lifecycle, and retention strategies.
• Ability to turn data into action (Google Analytics, CRM tools, reporting platforms).

Responsibilities

• Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
• Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
• Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
• Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
• Execute campaigns: Oversee content and campaigns that drive engagement and performance
• Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
• Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

Skills

Automotive marketing

Dealership operations

Multi-location retail marketing

Performance marketing

Data analysis

CRM tools

Reporting platforms

Tools

Google Analytics

CRM tools

Reporting platforms

Job description

Lithia & Driveway is hiring a Retail Marketing Operations Manager (RMO) to act as a strategic partner to dealership leaders across California and Nevada. You’ll be in the business, shaping strategy, influencing outcomes, and directly impacting performance across up to 25 stores.

This role requires a blend of strategist, operator, and data-driven storytelling skills. Travel within the region is required, and compensation ranges from $80,000 to $125,000 plus bonus, depending on experience and