West Coast Regional Commercial Director

Brobston Group; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

Panerai seeks a Regional Commercial Director to lead the North America West Coast market, driving strategy, revenue growth, and multi-channel execution across company-owned boutiques, wholesale partners, and multi-brand retailers.

You will oversee cross-functional teams, optimize product availability, and ensure brand standards while building strong HQ relationships in NY, Geneva, and Milan.

Qualifications

• Education: Bachelor’s degree in a business-related field.
• Experience: 8+ years in luxury retail commercial leadership.
• Client focus: deeply client-centric and luxury customer journey.
• Project management: strong organizational skills and deadlines.
• Communication: excellent verbal and written communication.
• Systems: SAP proficiency is a plus.
• Ability to collaborate across groups and drive improvements.

Responsibilities

• Develop annual, monthly, and 3-year commercial plans and budgets.
• Align regional roadmap with HQ brand guidelines while respecting local dynamics.
• Monitor boutique and wholesale sales performance across channels.
• Coordinate with Operations and Supply Chain to ensure product availability.
• Establish relationships with HQ NY and Geneva/Milan.
• Create events and media schedules with Marketing to engage clients.
• Oversee regional P&L with Brand President and ensure controls.
• Set clear sales goals and support regional teams to achieve them.
• Map and refine the client journey at boutique level for a premium luxury experience.
• Nurture relationships with VIPs and collectors and drive clienteling initiatives.
• Collaborate with multiple departments to implement local activities.

Skills

Strategic leadership

Sales strategy

Team leadership

Client relations

People management

Education

Bachelor's degree in business-related field

Tools

SAP

Job description

Panerai seeks a Regional Commercial Director to lead the North America West Coast market, driving strategy, revenue growth, and multi-channel execution across company-owned boutiques, wholesale partners, and multi-brand retailers.

You will oversee cross-functional teams, optimize product availability, and ensure brand standards while building strong HQ relationships in NY, Geneva, and Milan.