Wellness Spa General Manager — Leadership & Growth

The NOW Dunwoody; Dunwoody (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Team member discounts

Paid time off

Bonus potential

Job summary

The NOW Massage in Dunwoody, GA seeks a General Manager to lead Experience Guides and Therapists, oversee guest experience, operations, and sales with a people-first approach. You will mentor teams, manage budgets, schedules, and brand standards to deliver consistent, high-quality service.

As ambassador of our Brand Truths, you will drive growth through local partnerships, promotions, and a data-driven mindset, ensuring a profitable, guest-centric business that reflects The NOW's elevated

Qualifications

• 5+ years in fast-paced, high-volume service business.
• Wellness or membership program experience preferred.
• Proven sales track record and community-building.
• Strong business acumen including budgets and forecasts.

Responsibilities

• Recruit and develop front desk and massage teams; mentor staff.
• Manage performance and maintain positive relationships.
• Enhance guest experience and respond to online reviews.
• Plan schedules, payroll, and labor forecasting.
• Oversee inventory, budgeting, and driving sales.
• Ensure cleanliness, safety, and regulatory compliance.
• Lead promotions and local collaborations.
• Drive sales and brand growth.

Skills

Leadership

Sales

Team mentoring

Budgeting

Operations management

Customer service

Communication

Tools

Computer skills

Job description

The NOW Massage in Dunwoody, GA seeks a General Manager to lead Experience Guides and Therapists, oversee guest experience, operations, and sales with a people-first approach. You will mentor teams, manage budgets, schedules, and brand standards to deliver consistent, high-quality service.

As ambassador of our Brand Truths, you will drive growth through local partnerships, promotions, and a data-driven mindset, ensuring a profitable, guest-centric business that reflects The NOW's elevated