Website Performance Analyst

Brandon Advertising Inc.; Charleston (SC); On-site; USD 70,000 - 98,000; Full time

Benefits offered by this job

Top-tier insurance

Flexible PTO

401(k) match

Job summary

Brandon Advertising Inc. is seeking a Website Performance Analyst to turn complex marketing data into actionable growth strategies. You will audit performance data, build client dashboards, and deliver data-backed recommendations to improve conversions and ROI across websites, ecommerce, and paid media.

You will collaborate with marketing, media, development, SEO, and strategy teams to turn multi-channel data into compelling insights and strategic recommendations for clients.

Qualifications

• Education in a quantitative or business field with 1–2 years of web/marketing analytics experience.
• Strong proficiency in GA4 and GTM for analytics tracking and reporting.
• Experience building interactive dashboards and using BI tools.

Responsibilities

• Data aggregation, cleaning, and blending from web analytics, ad managers, automation, and CRM.
• Analyze traffic, user behavior, funnels, and paid media to improve client ROI.
• Implement and audit tracking pixels and events for accurate conversions.
• Build and automate client dashboards to communicate marketing impact.
• Assist CRO tests and conversions optimization initiatives.
• Translate data findings into clear client presentations.

Skills

Data analysis

GA4

GTM

Looker Studio

Power BI

Tableau

SQL

CRM tools

Education

Bachelor's degree in a quantitative or business field

Tools

Looker Studio / Data Studio

Power BI

Tableau

SQL-based data connectors

Job description

Seeking a Dynamic Website Performance Analyst to Drive Client Success!

Are you passionate about turning complex digital marketing data into actionable growth strategies? As a Data Analyst specializing in Web & Marketing Analytics, you will play a key role in optimizing client performance across websites, e-commerce platforms, and paid media channels.

In this role, you will audit performance data, build intuitive client dashboards, and deliver clear, data-backed recommendations that improve conversion rates, refine user journeys, and maximize campaign ROI. Working collaboratively across our marketing, media, development, SEO, and strategy teams, you will turn multi-channel data into compelling stories that guide smart, strategic decisions for our clients.

Let us introduce ourselves:

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values:

• We have GRIT
• We are creative problem solvers
• We do whatever it takes ... with integrity
• We are always curious and ever evolving
• We play to win

Vision Statement

• To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways -ensuring results that drive remarkable growth and success for our clients.

Mission Statement

• To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

What you'll do as Website Performance Analyst:

• Data Aggregation & Analysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.
• Campaign & Web Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.
• Tracking & Measurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.
• Reporting & Dashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.
• Testing & CRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.
• Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.

Knowledge and skills required for the position are:

• Education & Experience: Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).
• Web & Event Analytics: Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Reporting & BI Tools: Hands-on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.
• Data Querying & Aggregation: Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).
• Marketing Platform Familiarity: Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).
• Core Competencies: Strong analytical mindset, sharp problem-solving capabilities, attention to detail, and the ability to articulate data-driven stories to non-technical stakeholders.

Do you possess the skills and experience to excel in this dynamic role? Brandon offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401(k) match. Join a collective that values innovation, collaboration, and making a real impact.