Marketing Performance Analyst

Montgomery Code; Grand Rapids (MI); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Annual bonus eligibility

401k match

Job summary

A marketing analytics firm in Grand Rapids is seeking a Marketing Performance Analyst to report and analyze marketing data across multiple channels. The ideal candidate will have over 4 years in marketing analytics, skilled in building clear reporting systems and dashboards. This role offers a salary range of $65k to $85k along with annual bonus eligibility, operating onsite as part of a close-knit team. The firm emphasizes collaboration and communication to influence data-driven decisions.

Qualifications

• 4+ years in marketing analytics or digital marketing analysis.
• Strong understanding of performance metrics in various channels.
• Proficient in building automated dashboards that influence decisions.

Responsibilities

• Build and maintain a clear, consistent reporting system.
• Create weekly and monthly reports with narrative insights.
• Partner with paid media teammates to analyze performance.

Skills

Marketing analytics

Performance reporting

Collaboration

Communication

SEO knowledge

Tools

GA4

GTM

Databox

Looker Studio

Ahrefs

SEMrush

Job description

Montgomery Code is hiring a Marketing Performance Analyst to own reporting, measurement, and decision-ready insights across paid social, paid search, organic, website, and email marketing. This role is for someone who loves turning noisy marketing data into clear stories, clear dashboards, and clear next steps. You will collaborate closely with paid media managers, creatives, and content teammates to help our team and clients make smarter decisions faster.

Company policy: Work hard. Have fun. Take care of each other.

What You’ll Do

• Build and maintain a clear, consistent reporting system across channels including Meta, LinkedIn, Google Ads, SEO, website, and email
• Create repeatable weekly and monthly reports with narrative insights that explain what changed, why it changed, and what we should do next
• Build and manage automated dashboards in Databox and Looker Studio that are easy to trust and easy to use
• Partner with paid media teammates to analyze performance by audience, creative, keyword, placement, funnel stage, and landing page, then translate findings into actionable recommendations
• Connect cross-channel performance signals, for example how landing page changes affect lead volume, how email engagement impacts conversions, or how SEO supports paid performance
• Own measurement quality and governance including UTM standards, naming conventions, conversion definitions, and ongoing QA
• Collaborate on analytics and tracking implementation across GA4, GTM, pixels, and key events, and lead troubleshooting when data looks off
• Create channel and funnel scorecards such as sessions, conversions, lead quality signals, and pipeline indicators where available
• Improve reporting accuracy through templates, documentation, automation, and clean processes
• Communicate clearly with internal teammates and clients, turning data into decisions without overcomplicating the story

What Success Looks Like

• Reporting is trusted, consistent, and used to guide decisions across the team
• Dashboards are clean, accurate, and tailored to what clients and internal teams need most
• Performance insights lead to better testing plans, smarter creative direction, and clearer budget decisions
• Measurement stays organized and stable across channels, with fewer surprises and faster troubleshooting
• Collaboration is smooth, stakeholders get answers quickly, and recommendations are clear and actionable

Requirements

• 4+ years in marketing analytics, performance reporting, or digital marketing analysis
• Strong understanding of performance metrics across paid social, paid search, SEO, website analytics, and email marketing
• Proven ability to build automated dashboards and reports that tell a clear story and influence decisions
• Comfortable working with attribution realities and data gaps, with a practical approach to what the numbers can and cannot say
• Strong collaboration and communication skills, including the ability to explain insights to both marketing and creative teammates
• Experience with tracking and measurement concepts including GA4, GTM, UTMs, pixels, and conversion events
• Working familiarity with SEO research and reporting tools such as Ahrefs and SEMrush

Tools

Bonus if you also use: HubSpot, Mailchimp, Webflow, or other CRM and email tools

Location, PTO, Benefits, Salary

• Location: Grand Rapids, MI (onsite)
• Benefits: Annual bonus eligibility and 401k match. Health benefits are not offered at this time.
• Salary: $65k to $85k, based on skills and experience

Application

Prepare to share your resume + portfolio to [e-mail] with links to:

• A short overview of the types of reporting and analytics work you have owned
• Three examples of work such as dashboards, reporting snapshots, or short write-ups that show how your insights influenced decisions
• Anything else you want us to know about you

About Montgomery Code

Montgomery Code is an embedded product marketing studio for technical teams. We work as an extension of client teams to plan, launch, and scale. Our work includes positioning and messaging, brand and logo design, website builds, content and campaign production, and conversion-focused advertising.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Research, Analyst, and Information Technology

Industries

• Marketing Services