Analyst, Digital Marketing Analytics

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 40,000 - 75,000; Full time

Benefits offered by this job

Competitive benefits package

Opportunities for growth in digital analytics

Job summary

A dynamic digital marketing agency is seeking an Analyst to lead the analysis for both online and offline marketing campaigns. The role requires proficiency in analytics tools and a strong analytical mindset. Ideal candidates should have experience in web analytics or research, as well as familiarity with coding skills in R/SQL/Python. A competitive salary between $40,000 and $75,000 is offered, along with a comprehensive benefits package.

Qualifications

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma is a plus.
• Direct experience in online direct marketing or online media performance analysis.

Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter for discrepancies and inaccuracies.
• Craft and distribute analyses and optimizations.

Skills

Analytical skills

Attention to detail

Team player

R/SQL/Python coding

Microsoft Excel

Google Analytics

Tools

Adobe Analytics

Tableau

Domo

Job description

Are you ready to dive into the heart of digital marketing analytics? We’re seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you’ll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts.

Why Join Us?

• Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights.
• Diverse Challenges, Limitless Growth: Tackle ad‑hoc analysis, interface with partners and data teams, and craft game‑changing reports that drive our strategies forward.
• Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social.
• Tech‑Forward Environment: Dive into cutting‑edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

What You’ll Do

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad‑hoc data requests and foster a basic understanding of each client’s data sources.
• Work hand‑in‑hand with our stellar team, generating trend reports and optimization strategies.

What You Bring

• 1‑3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma – a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python – an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

Salary and Benefits

The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Join Us

Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data‑driven achievements!