Web & Marketing Analytics Analyst

Main Digital; United States; On-site; USD 75,000 - 110,000; Full time

Job summary

Main Digital is seeking a hands-on Web & Marketing Analytics Analyst to support digital reporting, measurement, and insights for the marketing organization. The role focuses on web performance analytics, dashboard development, and actionable business insights for data-informed decisions.

You will collaborate with marketing and analytics to ensure reporting accuracy, translate business questions into analyses, and communicate findings to both technical and non-technical audiences.

Qualifications

• 3-5 years of experience in web analytics, digital analytics, marketing analytics
• Experience with GA4 and dashboards
• Strong communication to non-technical audiences

Responsibilities

• Manage day-to-day web analytics reporting and measurement for a portfolio of websites
• Maintain and validate GA4 tracking and conversions
• Design, build, and maintain Power BI dashboards for marketing stakeholders
• Produce weekly, monthly, and quarterly performance reports with insights
• Analyze website, content, campaign, and conversion performance for trends and opportunities
• Collaborate with marketing and analytics teams to define and monitor KPIs
• Document reporting requirements and data quality processes
• Respond to ad hoc reporting requests with timely insights

Skills

Data analysis

Reporting insights

Cross-functional collaboration

Stakeholder communication

Tools

GA4

Power BI

Google Tag Manager

Dashboards

Job description

We are seeking a hands-on Web & Marketing Analytics Analyst to support digital reporting, measurement, and insights for our marketing organization. This role focuses on web performance analytics, dashboard development, campaign reporting, and actionable business insights that help stakeholders make data-informed decisions.

The ideal candidate has experience working with web analytics tools, building dashboards, analyzing marketing performance, and partnering with cross-functional teams to ensure reporting accuracy and data quality. They are comfortable translating business questions into meaningful analysis and communicating findings to both technical and non-technical audiences.

WHAT YOU'LL DO:

Reporting to our Delivery Operations Manager, as a Full-Time Specialist on our team, you will support the measurement and reporting needs of the marketing organization by maintaining web analytics, delivering trusted reporting, and analyzing digital performance. You will work closely with marketing stakeholders and centralized analytics teams to provide visibility into website, content, and campaign effectiveness while helping drive continuous improvement through data-driven insights.

QUALIFICATIONS:

• 3-5 years of experience in web analytics, digital analytics, marketing analytics, or a related analytical field.
• Hands-on experience with Google Analytics 4 (GA4), including reporting, audience segmentation, custom explorations, and data validation.
• Experience building and maintaining dashboards and reports in Power BI or similar business intelligence tools.
• Strong analytical skills with the ability to identify trends, performance drivers, and optimization opportunities.
• Experience transforming stakeholder questions into structured analyses, dashboards, and reporting solutions.
• Familiarity with website performance metrics, conversion funnels, digital marketing KPIs, and user engagement reporting.
• Ability to collaborate effectively with marketing, business, analytics, and technical teams.
• Strong communication skills with the ability to present insights and recommendations to non-technical audiences.
• Familiarity with tag management concepts and digital measurement frameworks, including Google Tag Manager (GTM).
• Strong attention to detail and commitment to data accuracy, consistency, and quality.

RESPONSIBILITIES:

• Manage day-to-day web analytics reporting and measurement for a portfolio of business-critical websites.
• Maintain and validate GA4 tracking, ensuring accurate page-level, event-level, and conversion measurement.
• Design, build, and maintain dashboards and reporting solutions primarily in Power BI to support marketing and business stakeholders.
• Produce recurring weekly, monthly, and quarterly reports with clear performance analysis and actionable insights.
• Analyze website, content, campaign, and conversion performance to identify trends, opportunities, and potential issues.
• Partner with marketing teams to define, monitor, and report on key performance indicators (KPIs).
• Collaborate with BI, analytics, and tagging teams to document reporting requirements, validate tracking implementations, and resolve data quality issues.
• Respond to ad hoc reporting and analysis requests, providing timely and reliable insights to support decision-making.
• Document metric definitions, dashboard methodologies, and reporting standards to promote consistency and stakeholder understanding.
• Standardize recurring business questions into scalable dashboards and repeatable reporting solutions that reduce manual reporting effort.

WHAT WE OFFER:

Celebrated by Inc. 5000 for our rapid growth and award-winning workplace, Main Digital invites you to be a part of our collaborative and forward-thinking team. As a Certified Women-Owned Small Business, we champion diversity in tech. Our diverse teams combine management consulting expertise, innovative digital design, and advanced product engineering. Driven by our six core values, we lead in intelligent automation, platform technologies, and Agile methodologies to create unparalleled digital experiences. Join us as we empower people to create new possibilities through process and technology, reimagining the ways of work and enhancing experiences with digital transformation.

Ready to innovate? Explore a career offering competitive compensation, comprehensive benefits, and extensive development opportunities.

Main Digital is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, color, national origin, ancestry, religion, sex, sexual orientation (including transgender status, gender identity or expression), pregnancy (including childbirth, lactation, and related medical conditions), reproductive health decisions, marital status, personal appearance, matriculation, political affiliation, credit information, employment status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, homeless status, or any other status protected by federal, state, and local laws.