Website Merchandiser

RHOBACK INC; Charlottesville (VA); On-site; USD 50,000 - 75,000; Full time

Job summary

Rhoback in Charlottesville, VA is seeking a driven Web Merchandiser to own the online experience on Rhoback.com. You will shape how products are presented, sequenced, and discovered, bridging merchandising, creative, and marketing.

The role requires a merchant’s eye and comfort with data: read site analytics, resequence collections, and partner on campaign assets. You’ll grow with Rhoback as our digital business scales while collaborating with leadership.

Qualifications

• BA/BS degree in merchandising, marketing, business, or related field.
• 2–4 years in web merchandising, digital retail, or ecommerce operations.
• Hands-on Shopify experience; experience with D2C apparel or lifestyle brand is a plus.
• Experience with web analytics tools (Google Analytics, Shopify Analytics) and SEO fundamentals.

Responsibilities

• Own the end-to-end digital presentation of Rhoback's product catalog on Rhoback.com.
• Lead site merchandising for seasonal launches, campaigns, and promotions with Marketing/Creative alignment.
• Build and maintain web collection lists, landing pages, and navigation; audit for accuracy.
• Drive product sequencing and sort-order logic using analytics, sell-through data, and inventory.
• Own site search merchandising and curate relevant results for high-traffic terms.
• Pull weekly performance reporting and inform site updates with insights.

Skills

Merchandising instincts

Analytical mindset

Organizational skills

Attention to detail

Effective communication

Education

BA/BS degree

Tools

Shopify

Google Analytics

Excel/Sheets

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Professional Charlottesville, VA, US

4 days ago Requisition ID: 1024

Salary Range: $50,000.00 To $75,000.00 Annually

Company Mission:

Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high-quality products and engaging content for those who seek inspiration, motivation, and connection with a #craveactivity mentality.

The Role

Rhoback is looking for a driven, digitally-savvy Web Merchandiser to own the online customer experience across Rhoback.com. This role is responsible for how product is presented, organized, and discovered on our Shopify storefront — from collection architecture and product sequencing to site search, campaign landing pages, and sell-through reporting. You'll work at the intersection of merchandising, creative, and marketing to ensure the right product is in front of the right customer at the right time.

It's a highly cross-functional role with direct visibility to leadership. The right candidate brings both a merchant's eye and a comfort with data — someone who can read a site analytics dashboard in the morning, resequencing a collection by midday, and partner with creative on campaign assets in the afternoon. They take initiative, communicate proactively, and are ready to grow with Rhoback as our digital business scales.

What You’ll Do

• Own the end-to-end digital presentation of Rhoback's product catalog on Rhoback.com — including collection builds, product sequencing, tagging, and taxonomy.
• Lead site merchandising for all seasonal launches, campaign drops, and promotional events; partner with Marketing and Creative to align the online experience with campaign priorities.
• Build and maintain all web collection lists, campaign landing pages, and site navigation structures; conduct regular audits to ensure accuracy and alignment with the broader assortment strategy.
• Drive product sequencing and sort-order logic across category and collection pages, using site analytics, sell-through data, and inventory position to make data-informed decisions.
• Own site search merchandising — curate pinned results, manage synonym rules, and ensure high-traffic search terms surface the right products.
• Partner with the Merchandising Manager and Creative team on website imagery selection, asset prioritization, and product feature placement.
• Pull and maintain weekly web performance reporting — including traffic, conversion, units sold and sell-through by collection — and use insights to proactively inform site updates.
• Monitor and maintain product detail page (PDP) quality: ensure copy, imagery, sizing, color swatches, and cross-sell recommendations are accurate and complete across the full catalog.
• Own the seasonal website flip cadence — coordinate timing with Marketing and Creative, build out new seasonal collection architecture, and ensure clean transitions between seasons.
• Support inventory-based site management: surface low-stock flags, suppress or redirect sold-out products, and prioritize in-stock depth in sequencing logic.
• Collaborate with the broader Merchandising team on cross-functional priorities including wholesale line book support and surface design reviews as needed.

What We’re Looking For

• Strong merchandising instincts paired with digital fluency — you understand how product presentation, sequencing, and site architecture drive conversion and customer experience.
• Analytically minded; comfortable pulling reports from Shopify, Google Analytics, or similar platforms and translating data into clear site merchandising decisions.
• Highly organized and self-directed — you manage multiple concurrent workstreams, meet deadlines without being chased, and keep cross-functional partners aligned.
• Detail-obsessed with a low tolerance for errors — broken links, mistaggged products, and stale copy don't make it past you.
• Confident communicator who can present site performance and recommendations to senior leadership and work fluidly with Creative, Marketing, and Merchandising teams.
• Experience with Shopify (required); familiarity with site merchandising tools such as Search Pie, Boost Commerce, or similar is a plus.
• Proficiency in Excel or Google Sheets required; experience with Centric, NetSuite, Figma, or similar systems is a plus.
• A genuine interest in the Rhoback brand, performance apparel, and the #craveactivity lifestyle.

What Success Looks Like

• Rhoback.com always reflects the correct seasonal assortment — collections are accurate, sequenced intentionally, and aligned with marketing priorities without needing to be managed by anyone else.
• Campaign and seasonal launches go live on time with zero merchandising errors; the Creative and Marketing teams view you as a reliable, proactive partner.
• Site performance reporting is consistent, timely, and actively informing how product is presented and prioritized on-site.
• PDPs are clean and complete across the full catalog at all times.
• The Merchandising Manager and leadership can trust that the digital storefront reflects the brand standard and current inventory reality without having to check in.

Education and Experience

• BA/BS degree or equivalent, ideally in Merchandising, Marketing, Business, or a related field.
• 2–4 years of experience in web merchandising, digital retail, ecommerce operations, or a closely related role.
• Hands-on Shopify experience required; direct-to-consumer apparel or lifestyle brand experience strongly preferred.
• Experience with web analytics tools (Google Analytics, Shopify Analytics) and a working familiarity with SEO fundamentals is a plus.

Physical Requirement (if applicable)

This role may invole performing job-related tasks that occasionally require physical activity, such as lifting, pushing, or pulling items 10 lbs or more, with our without reasonable accommodation.

Rhoback is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.

Compensation

Base salary range: $50,000 - $75,000 per year. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Additional rewards may include performance bonuses, long-term incentives, an FTO policy, and many other progressive benefits.

This job description is not designed to cover or contain a comprehensive list of duties, activities, or responsibilities of this position. Duties, responsibilities, and activities may change, or new ones assigned at any time with or without notice.